Craft Trends to Make & Sell in 2025

This article shares products that are not only popular on Etsy (indicating an interest from consumers who like to shop handmade online or at craft shows), but also, products that are seeing an increase in demand on Etsy as we head into 2025.

Each year, I adjust my method to make the list more useful/valuable to you.

As always, I use a tool that tells me the search demand of a keyword to base this list on stats, rather than guessing what’s popular heading into the new year.

This year, I changed my method by:

• focusing on popular Etsy searches, as those are more relevant to handmade businesses selling online or at craft shows.
• searching by product type. Instead of gathering the most popular product searches, I filtered the searches by including products my readers are likely selling (e.g. necklaces, bags, scarves, etc.)
• finding results that have an increase in traffic. I wanted to see which keywords Etsy was seeing an increase in traffic for heading into 2025.

Although these trends are based on online search demand, many ideas will translate to offline sales.

Important Notes:

Please keep the following points in mind:

A) Trend = Popular

“Trend” doesn’t mean “new”. Many of these popular searches have been around for years. But if they still have a high search volume and are seeing an increase in searches, I consider them a trend for 2025.

 

B) Not exhaustive

I didn’t include every product idea I came across; I focused on ones that have a high search volume (more than 1000 searches per month).

If you don’t see your category of product in this list, it’s because I didn’t find specific products under that category that have a significant search volume or an increase in searches. 

You can leave a comment asking about a category of product (if you don’t see it listed here) and I will do my best to research it. 

 

C) No copyrighted ideas

I did a lot of research on each idea included on this list and did my best not to include copyrighted ideas (there are a lot of them and a lot of copyrighted items that should not be listed on Etsy, but receive a lot of traffic). 

Please be sure to conduct your own research before making and selling a product. 

You may want to check out: Laws for Selling Handmade

 

D) Updates

I hope to update this list throughout the year (it was created January 2025). However, please research a trend on your own before spending time and money on it, as there are no guarantees this list is up to date.

There is also no guarantee that a product you find on this list will sell. You’ll find a section at the end of this article to help with the next steps.

 

Jewelry to make & sell in 2025

• french christian gothic jewelry
• atomic jewelry
• breastmilk jewelry

Necklace

• Crystal necklace
• bubble letter necklace
• crown of thorns necklace
• family necklace
• cross necklace for women
• hand necklace
• mustard seed necklace
• locket necklace

Earrings

• chrome heart earrings
• pearl wedding earrings
• titanium earrings

Rings

• rooster ring
• hematite ring
• star ring
• poison ring
• indy blue engagement ring

Bracelet

• clay bead bracelet
• clay bracelet
• protection bracelet
• moonstone bracelet

 

Accessories to make & sell in 2025

• hair stick
• hair beads
• pearl headband
• hat and scarf set for women
• hooded scarf
• coraline gloves
• birthday hat
• luffy hat (please check if this is a trademarked term)

Bags, cases & keychains

• quilted tote bag
• crochet tote bag
• bag charm
• cherry charm
• chest bag
• suede tote bag
• cute tote bags
• leather backpack purse
• cigarette case
• bow phone case
• junk case
• personalized keychain
• self defence keychain

 

Nail art to make & sell in 2025

• classy short nail designs
• dark winter nail colors
• unique classy short nail designs
• acrylic french tip tail designs
• teal nail ideas
• summer orange nail designs
• nail rings
• red nail designs

 

Art to make & sell in 2025

• bathroom (wall) art
• boho wall art
• triptych wall art (artwork made of 3 pieces or panels)
• wood (wall) art
• geometric wood wall art
• horror art
• funny bathroom art
• bible art
• driftwood wall art
• textured wall art

 

Home & decor products to make & sell in 2025

• apothecary cabinet
• art deco coffee table
• hat rack for wall (hat storage is also popular)
• ring dish
• jewelry stand
• necklace stand
• couple blanket
• cat blanket
• hooded blanket
• baby mobile
• rattan plant stand
• tulip wreath
• eucalyptus wreath
• wall vase
• book vase
• Halloween tumbler
• personalized coffee tumbler
• mineral crystal coffee mug

 

Digital products to make & sell in 2025

This category is for people who sell online. The products in this category tend to have a very high search demand.

Announcements, invitations, & templates

• baby announcement
• funny pregnancy announcement
• funeral announcement template
• funeral invitation template
• berry first birthday invitation
• game night invitation
• open house sign in sheet
• bathroom sign out sheet
• dfy digital products (dfy stands for “done for you”)
• digital planner
• budget planner template/monthly budget template
• cv template
• notion template
• seating chart template
• wedding timeline template
• pay check budget template
• birth plan template
• letter of recommendation template
• assignment tracker template
• bachelorette itinerary template
• printable coupon template

There are also several holiday-related searches which won’t be valid once the holiday passes. However, keep these in mind as new holidays approach:

• Valentines day pregnancy announcement
• Easter pregnancy announcement
• Valentine invitation
• closed for the holidays sign

Wallpaper for phones or laptops

• y2k wallpaper
• aesthetic wallpaper
• pink preppy wallpaper
• preppy wallpaper (laptop)
• cowgirl aesthetic wallpaper
• pink aura wallpaper
• coquette bow wallpaper
• coquette wallpaper

Patterns

• quilted jacket pattern
• crochet cow pattern
• crochet top pattern
• tote bag pattern
• flower crochet pattern
• crochet dress pattern

 

Signs to make & sell in 2025

These may be digital downloads or wood/painted signs. It’s best to search the item on Etsy and see what the top results are; digital download or physical product. Those top results tell you what’s more popular and what consumers are looking for.

• welcome to our wedding sign
• baby shower welcome sign
• first day of school sign
• meeting in progress sign
• and sign (people are looking for the ampersand (&) symbol)
• coffee bar sign
• hot chocolate bar sign

 

Baby products to make & sell in 2025

• baby announcement
• online baby shower invitations
• we can bearly wait baby shower
• baby in bloom invitations
• printable baby shower games
• baby shower welcome sign
• little cutie baby shower (this is an orange theme, based on “little cutie oranges”)

 

Clothing to make & sell in 2025

• I wear my heart on my sleeve sweatshirt
• butter sweatshirt
• wifey sweatshirt
• 100 days of school shirt (*this term has a big increase in traffic)
• Jesus was a carpenter shirt
• They didn’t burn witches shirt
• chucks and pearls shirt
• dump him shirt
• embroidered hoodie
• cat pouch hoodie
• mental health hoodie
• butterfly top

 

Cosplay & costumes to make & sell in 2025

• therian mask
• kigurumi mask

There is a lot of traffic that comes to Etsy for specific searches related to costumes and cosplay. I’m not sharing them here because I believe the majority would be trademarked (e.g. Daredevil). However, you may be able to create products inspired by a trademarked character and list them without using the trademarked name.

For example, if Daredevil is a popular costume, you may create a red and black body suit or boots, and list them as a red and black tactical body suit, to avoid copyright infringement.

 

Pins, stickers, & tattoos to make & sell in 2025

• custom enamel pins
• button pins
• cheer pins
• phone case sticker pack
• sticker packs
• sticker subscription (not as high of search volume but I wanted to include it as it shows consumers are interested in purchasing multiple stickers through packs or subscriptions)

Tattoos

• hummingbird tattoo with flowers
• let them tattoo
• true love couple tattoo designs
• 444 tattoo
• women’s infinity tattoo with names
• outline flower tattoo drawings
• elegant spine tattoo ideas
• peony tattoo
• tree of life tattoo
• family tree tattoo
• black cat tattoo
• female flower sleeve tattoo
• symbol mother daughter tattoo

Paper

• paper anniversary gifts
• paper dragon puppet

 

Pet products/pet-themed products to make & sell in 2025

• dog toy box
• cat slippers
• crochet cat hat
• cat pillow
• cat blanket
• custom dog pillow
• yeti dog bowl stand (you’ll have to research this one regarding copyright infringement. It’s referring to a stand to raise and hold the dog bowl, so creating a stand wouldn’t be copyright infringement, however, it’s likely not legal to use “yeti” in your listing/product title)

 

Gifts to make & sell in 2025

• personalized gifts
• gifts for wife
• gifts for him
• baby shower hostess gifts
• boyfriend gift basket for him
• 1st anniversary gift for husband
• senior gift ideas
• push gift ideas
• copper anniversary gift
• 7 year wedding anniversary gift
• 8 year anniversary gift traditional and modern
• 3 year anniversary gift

 

Bath & Body/Candles

I didn’t find bath and body products or candles with high search demand.

Tumeric soap has high search demand, however, Etsy doesn’t get much of that traffic and it was only seeing a small increase in traffic.

That’s not to say bath and body products aren’t popular, I just didn’t find any obvious trends to jump on.

 

What to do next

If one of these keyword searches seems like a good fit for your business and brand, you should take a couple of steps:

1) Search the term

It’s important to search a term and see what the top results are to ensure you move forward with the right item. For example, consumers searching “crochet cat hat” could be looking for a hat for humans that has cat ears, or a hat their cat can wear. It’s important to determine the consumer intention behind a search phrase.

Let’s say I’m interested in offering “embroidered hoodies”. I would enter that term into a search bar (you can use any platform your target market uses (Google, Pinterest, etc.) but Etsy is a good place to start.

I notice that most of the top results are customizable. This tells me consumers are generally looking to have a hoodie embroidered with an image or phrase of their choice.

 

2) Choose a niche

If your search term is specific enough, you may not need to find a niche, however, you should still consider how you’ll make your product fit your brand and stand out.

In terms of an embroidered hoodie, it seems as though there is a decent amount of competition for custom embroidered hoodies, while also being several niches I can focus on.

To discover popular niches, I like to look at auto-suggestions that show under the search bar, as well as any subcategories Etsy suggests.

Auto-suggestions on Etsy are:

• embroidered hoodie funny
• embroidered hoodie design
• embroidered hoodie purple
• embroidered hoodie books
• embroidered hoodie funny

Etsy also shoed a few niches along the top of the page (sometimes these suggestions showed, and other times they didn’t)

Those subcategory shopping suggestions were:

• embroidered hoodie canada
• embroidered hoodie animal
• embroidered hoodie men
• embroidered hoodie flower
• embroidered hoodie dragon
• embroidered hoodie funny

I could choose one or more niches of embroidered hoodies to offer, or combine niches (e.g. funny book embroidered hoodies)

 

3) Look for proof of success

Next, I would look for proof of sales (on Etsy). I would find a listing for the type of product I want to sell, and focus on the shops that have significant sales (100’s or 1000’s of reviews).

First I would look at that listing to see if there are several reviews for that specific listing, which is a good sign of healthy sales for that item.

I would then visit that seller’s shop to assess if they sell several of those products or just one or two. Then I would look scroll down to their shops reviews to get an idea of the type of products they tend to sell more of. If the shop sells a variety of hoodies but several are for embroidered book hoodies, it’s a good sign that it’s a popular selling product. If the shop sells just a couple embroidered hoodies and several t-shirts, and there are very few reviews for the embroidered hoodies, it may be a sign that it’s not a popular product.

If I can find a shop that has sold dozens or hundreds of the specific product I want to sell, that’s a good sign.

 

 

I hope you found this list helpful! Again, these aren’t “new” products, but rather products shoppers are heading to Etsy for in 2025. Although this list is based on online shopping searches, many of these products will be popular at craft shows or in stores.

It’s best to test the market before jumping in by creating a lot of stock.

Make a few items and see how they do at a craft show (or when you pitch it to retail stores). If they sell well, make more for your next craft show and carefully watch sales to guide whether you should make more or start phasing the item out.

I hope to update this list throughout the year.

I searched the main products and can’t conduct searches for specific products.

However, if you have a broad product you’re curious about (e.g. aprons (which didn’t have any niches with a significant search volume)), you can comment below and I’ll update this list if I find anything significant.