Crafts to Make & Sell for Mother’s Day (2025)

The following is a list of popular terms consumers search leading up to Mother’s Day. Although these terms are based on online shopping, many may translate to craft shows.

Some items such as “Mother’s Day cake” and “Mother’s Day plants” are best suited for in-person purchases.

The most popular transaction Mother’s Day searches

A transactional search is one in which the user is planning to make a purchase. The following terms have the highest search volume and relatively low competition.

They’re less niche, but still give a good indication of the most popular Mother’s Day purchases.

Mother’s Day jewelry
Shop Mother’s Day handbags
Mother’s Day cards
Last minute Mother’s Day gifts
Personalized Mother’s Day gifts
Shop Mother’s Day gift baskets
Mother’s Day necklace
Unique Mother’s Day gifts
Mother’s Day cake
Mother’s Day gift for wife
Mother’s Day plants
Mother’s Day chocolate

The following terms are more niche but less popular (i.e. lower search volume) but are more specific to handmade products as consumers are visiting Etsy for these terms.

Gift searches

First Mother’s Day gift
Wooden Mother’s Day gifts
Preschool Mother’s Day gifts
Last minute Mother’s Day gifts
Mother’s Day gifts for daughter in law
Crochet Mother’s Day gifts
Mexican Mother’s Day gifts
Mother’s Day gift for boyfriends mom
Mother’s Day gift for pregnant wife
Mother’s Day gifts for coworkers

Stationery and printables

Inappropriate funny Mother’s Day cards
Printable Mother’s Day card
Happy Mother’s Day to my wife funny
Grandma Mother’s Day coloring pages
Easy Mother’s Day coloring pages
Happy Mother’s Day aunt funny
Watercolor happy Mother’s Day calligraphy
Rude Mother’s Day card
Happy Mother’s Day cow
Handmade unique Mother’s Day cards
Funny Mother’s Day cards for grandma
Happy Mother’s Day to my second mom
Happy Mother’s Day stickers
Happy Mother’s Day Kawaii
Remembrance Mother’s Day in heaven
Mother’s Day handprint poem
Mother’s Day brunch invite
Happy Mother’s Day to a dog mom
Happy Mother’s Day from the cat
Mother’s Day pregnancy announcement
Mother’s Day puzzle
Mother’s Day fill in the blank

Clothing & accessories

Mother’s Day shirts
Mother’s Day sweatshirt
Mother’s Day bracelet
Mother’s Day necklace with children’s initials
Mother’s Day tumbler
Mother’s Day keychain
Mother’s Day tote bag
Mother’s Day outfit
First Mother’s Day onesie

Other

Happy Mother’s Day gnome
Mother’s Day shadow box
Mother’s Day raffle

How to further research an idea

It’s important to ensure a product is the right fit for a handmade business and that you know the consumer intent behind a search.

Take the following steps before landing on an idea:

1 – Google the term

Choose a term from the list and enter it into Google.

2 – Look at the top results in Google

The top results will be a good indication of what’s popular with consumers.

For example, when I Google “Mother’s Day necklace”, the top results incorporate children’s names, birthstones, or a charm. These top results indicate most consumers are looking for a personalized necklace that incorporates the children (over a necklace that spells “mom” or a locket necklace).

Seeing Etsy as a result on the first page of Google is a good indication that people are interested in the handmade version of that product.

If you only see results for Amazon, Walmart, and other budget-friendly e-commerce stores, the idea may not be a good fit for a handmade business.

3 – Search the term on Etsy

Open Etsy and type the term into Etsy’s search bar (e.g. Mother’s Day necklace). Look at the results on the first few pages to get an idea of what types of products are more popular with handmade shoppers.

Which colors, styles, prices, etc. appear the most on the first page? This is typically a good indication of what’s most popular.

You can also analyze individual products and shops to get a better idea of approximate sales/reviews.

I hope this article sparks some ideas for your handmade business!

Finally understand why your hard work isn't resulting in more sales

Join over 18,000 others and sign up for the
Made Urban newsletter

Erin (Creator of Made Urban)

Hey, I’m Erin 🙂 I write about small business and craft show techniques I’ve learned from being a small business owner for almost 2 decades, selling at dozens of craft shows, and earning a diploma in Visual Communication Design. I hope you find my advice helpful!