Whether you’re getting ready for a large trade show and have an entire booth to fill, or you’ve booked a table at a community craft show, these 5 mistakes are always important to avoid. I’ve made every mistake on this list and when I corrected them, I saw an improvement in: The type of shopper…
You’ll never attract every shopper at a craft show. And attempting to can do more harm than good. As Marie Forleo says: If you’re talking to everybody, you’re talking to nobody. You need to define your target market and focus on building a business and products for them. However, a few mistakes can repel even your…
If you want to skip the growing pains associated with being a new business owner, avoid making these 5 mistakes. These are 5 things amateur or inexperienced business owners do: 1 – Jump in without research When you get a business idea, it’s so exciting and you want to strike while the iron’s hot. …
For a blog that’s all about selling at craft shows, this article may seem out of place. But too many people sign up for craft shows, full of hope, and walk away with their dreams crushed, vowing never to sell at another craft show. I don’t want you to lose money at craft shows, or…
One of my most popular articles details the types of products that sell best at craft shows; you can read that here: What Sells Best at a Craft Show? This article explores the other side: Types of products that don’t tend to sell well, or that can actually harm the sales of best-selling products. I’ve created…
Opening an Etsy shop allows you to test a business or product idea without investing too much time or money. But the only way to properly test an idea is to give it a fighting chance. If you simply list a few items on Etsy and wait for shoppers to come to you,…
To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided. These are the most common mistakes I see handmade business owners make and why they can harm sales… HANDMADE BUSINESS MISTAKE #1 – BEING TOO…
Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production. I’d stay up late the last couple of nights before the…
It kind of amazes me how many handmade businesses start before they know who they’re starting for. No shame. I didn’t know who my ideal customer was when I started my first handmade business. However, that was over a decade ago and the Internet is much different today; rich with bloggers sharing free advice….
I’ve been a business owner for over a decade now and know the most frustrating days are usually when you feel like you’re going in circles and getting nowhere. You don’t have a plan. You second-guess what you should be working on, get distracted and jump from one thing to another without much direction….