5 Ways to Market Handmade Holiday Products
If you’ve created holiday-themed products, you have limited time to sell them. Which means you must work hard to market them. This article focuses on marketing channels and marketing methods…NOT sales channels. You can create listings on Etsy, add new products to your website, sell at a craft show, etc. But those are your sales…
Holiday Gift-Giving Trends for Handmade Businesses (in 2020)
Obviously, 2020 has been a year unlike the rest. So, as business owners, we should be preparing for the 2020 Holidays a little different this year. Call it a new trend, a shift in consumerism, or a new way of life, these are ways typical holiday traditions may be changing this holiday season…
10 Sales-Harming Mistakes Craft Businesses Commonly Make
To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided. These are the most common mistakes I see handmade business owners make and why they can harm sales… HANDMADE BUSINESS MISTAKE #1 – BEING TOO…
How to Improve Sales in a Slow Economy
Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it. But that doesn’t mean your handmade business is doomed. As with anything in life, you…
Pleasures & Stressors that Get your Customers to Buy
Imagine choosing a gift for someone you love. It’s fairly easy to find something they’ll appreciate because you know intimate details about them. You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve been wishing for and products they complain about. On the other…
How to Use Up-Selling to Sell More Handmade
Getting customers to your Etsy shop, website, or craft show table takes a lot of work. So it’s important that you make the most of every shopper. It’s not about taking advantage of shoppers and tricking them into spending more money. It’s about presenting options so they can make an educated purchase. Up-selling is a…
The Best Craft Show Table Covers (Plus Ideas & Tips)
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. Although craft show table covers shouldn’t be the star of a standout display, they shouldn’t be an afterthought. When I started selling at craft shows, my…
3 Steps to Get More Customers for your Small Handmade Business
Most advice on finding customers is focused on defining an ideal customer; the type of person who is most likely to buy your products. The way place a business can get off track is by creating products based on what the business owner wants to make, instead of what a target market wants…
3 Steps to Prepare your Handmade Business for the Holidays (in 2020)
Your customers are already planning for Christmas I always advocate planning ahead as a small business owner (which is why I created THE SUCCESS PLANNER…set your goal now and start making a plan for how to get there this year). But there’s a new trend this year that will have your business planning…
Free Product Description Template & Sample
This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details. If you’d like the free worksheets that go with these articles, please sign up for my newsletter below: If…
How to Build a Craft Business Customers Can’t Live Without
When you set out to create a new product, where do you start? >> How do you decide upon design? >> How do you choose colors, or scents, or materials? >> What makes you certain your product lineup needs this new product? The world is, as it always has been, changing. And…
How to Sell Through Online Craft Fairs
Many craft fairs moved online during the pandemic, which offers a unique opportunity for handmade businesses to make sales through a new channel. Virtual craft fairs require a different type of prep, presentation, and purchasing. Here’s how your business can take advantage of this new virtual way of selling crafts and prepare for an online…
New Craft Trends for 2020 (Post-Pandemic)
UPDATE: Find craft trends for 2021 here Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future. Your business needs to stay a step ahead and start planning for it as well. It’s time to get excited…
How & Why a Craft Business Should Down-Sell
You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?” Up-selling is offering a bigger or better option to a shopper who’s already committed to buying (check out: HOW TO USE UP-SELLING TO SELL MORE HANDMADE). You can also use add-ons to increase the value of…
10 Ways for a Craft Business to Make Money (during the pandemic)
Some craft business owners have seen a significant drop in sales because of 2020’s pandemic. Others have seen only a slight decrease, while some have seen an increase. If your business’s revenue has dropped and you’re looking for new ways for it to make money, consider the following 10 ideas: This post may…
How to Target Shoppers Who ARE Buying During the Pandemic
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. Consumers fall into one of three categories when it comes to income during this pandemic: 1) Their income has stayed the same They’re able to…
Handmade Products to Sell Now (During the Coronavirus Pandemic)
Many handmade business owners have seen a big drop in sales. The drop in sales may be due to the business owner wondering if it’s appropriate to market their products at a time like this (more on that topic can be found in this article) or it may be due to the product they’re selling….
Craft Businesses that Make (the MOST) Money
Almost anyone can start a craft business but unfortunately, not all craft businesses make money. In this article, I’m going to share the most common crafts that make money. Let’s start with a list of crafts that tend to make the most money and then dive into why they do. Just because you…
Craft Businesses that Make the LEAST Money
Where there’s a will, there’s a way and even if a product doesn’t typically have high profit margins, someone, somewhere can find a way to make it profitable. This article is NOT stating that you CANNOT make money in these industries; it’s simply stating that the following products/industries tend to have lower profit margins….
Top 5 Tasks when Sales have Dropped
It’s likely most handmade businesses have had fewer sales during this crisis. For businesses selling products that are more in-demand during this time, production may eventually slow due to lack of supplies or delayed supply shipments. I sat down and had a brainstorm session for my handmade business to determine where my time…