How to Sell Handmade on Facebook (without selling)
This week’s article is written by Jackie Muscat, who is a Facebook coach and kid’s mural artist. I’m so excited for her to share her expertise on a subject we could all use a little help in 😉 Learn more about Jackie and her free Facebook group at the end of this article. Let’s get…
Product Descriptions that Sell: 3 Answers you Must Know
Welcome to part 2 of the Product Descriptions that Sell series! In the first part, I explained the 2 main reasons people buy. If your products and their descriptions don’t appeal to at least one of those two reasons, you’re going to have a hard time making sales. Head over and read that…
Product Descriptions that Sell: The 2 Reasons People Buy
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill in the blank template you can use: Why a series? Well, product descriptions tend to be overlooked by many makers….
5 Steps to Plan your Week and Organize your Handmade Business
I’ve been a business owner for over a decade now and know the most frustrating days are usually when you feel like you’re going in circles and getting nowhere. You don’t have a plan. You second-guess what you should be working on, get distracted and jump from one thing to another without much direction….
Marketing Mistakes most Handmade Businesses Make
Marketing is essential to small business success but many business owners make these common mistakes. It’s easy to push marketing to the side, figuring the important aspects are to make product and sell it. But the number one question I see on message boards is; why aren’t my sales higher? That’s where marketing comes…
3 Common Mistakes when Selling Handmade Online
When it comes to selling handmade online, It doesn’t matter which marketplace you sign up for, which platform you use to build your website or which social media site you post to, you cannot rely on traffic just rolling in. I really do wish it worked that way though, for your sake and mine….
What to Sell at Craft Shows to Make Money
I’m sure you’re already aware of what to sell at craft shows under the main categories. Typically they are: Accessories Bath & Body Clothing Food Home Decor But you can’t just apply to a craft show with your “accessories” or “bath & body products”. For your application to stand out to organizers and…
How to Know if your Handmade Product will Sell
You design your handmade products, build up tons of stock, set up at a craft show and wonder if your products will sell. The hard part is; you’ll never know 100% what people will and won’t buy until you put it out there. But….you can increase your chances of creating a handmade…
What to Work on in Slow Times of a Handmade Business
It’s not uncommon, and so easy, to feel a little down and stuck after December. You’re tired from the holidays, have the back-from-vacation blues and are returning to your handmade business after one of your busiest months, filled with sales and craft fairs, and into a slow time full of crickets and empty inboxes. …
How to Make a Best-Selling Handmade Product
If you’re struggling to make sales in your
small handmade business, one of my first suggestions is to take a look at your
products. When you have a great product, people brag about it for you, write
good reviews, become repeat customers and if they own a shop, they carry it in
their store. Having a great product also helps take pressure off when it comes
to marketing and selling.
How to Display Jewelry at a Craft Show
Craft Show Display Tricks to Stand Out is one of my more popular craft show display-related articles with over 20,000 people reading it each month (and growing). Through that article, I’ve received many emails and comments from craft show vendors asking for ideas on how they can create an impactful display for their products….
50 Ways to Market your Handmade Business without Saying a Word
Many handmade business owners don’t like to market. They don’t spend enough time marketing, aren’t sure what else to do besides post to Facebook, post to Instagram, pay for an ad, etc. And maybe aren’t even sure what exactly marketing is. I feel ya! Marketing, advertising, branding, social media strategies…there’s a lot to learn…
How Craft Fair Vendors can Increase Sales
I often looked at other craft show vendors as my competitors. They could potentially take sales away from me. But there’s another perspective you can have that may help you increase your sales at a craft show. Think about how you can work with your fellow vendors to promote each other’s products. Cross-promote with another craft fair…
10 Times a Craft Show Vendor should say NO
This article outlines the requests I’ve received from craft show shoppers over the years. They’re ones I wish I hadn’t accommodated (or at least not with some serious thought first). Shoppers don’t head to a craft fair with the intention of insulting the vendor. They’re usually just asking a question they see no…
7 Ways Handmade Businesses Lose Money
At the beginning of every business I’ve started, I’ve bent over backward for my customers. There’s nothing wrong with caring about your customers and their happiness but just as the airlines advise you to put your oxygen mask on before assisting others, you need to take care of your business and happiness first or it…
15 Ways to Lower Website Shopping Cart Abandonment Rate
60% – 80% of online shoppers abandon their shopping carts (source ). That means a whole lot of people thought about buying something but didn’t have a strong enough feeling that the product was right for them or that they really needed it. Abandonment may also be the result of pricing or website issues but…
Tips to Help Introverts Sell More without Speaking
This article was written for introverts who aren’t keen on spending the whole day speaking and selling. But whether you love to talk or not, doesn’t everyone want a little help when it comes to selling? You can either do it all yourself and explain your products and vision to each customer or you can…
How to Lower your Website’s Bounce Rate
I put a LOT of time into my articles. Probably too much to be honest. I write and write then edit and edit. I read each article several times to be sure I’m using the correct there/their/they’re to avoid the grammar police. Whether you’re writing text for an article, a sales page or a page…
15 Online Mistakes Costing you Sales
This is a mistake I see so many handmade sellers make. I spend well over 40 hours a week digesting everything creative/handmade/small business related so I’ve seen a healthy amount of handmade business being a shining example of the “DO” in this area and of the “DON’T”. That area is… Not putting enough effort…
How to Use Product Collections to Boost Sales
Imagine you’re heading to a craft fair and are looking for a knitted scarf to go with your new cream winter jacket. You spot two vendors selling knitted goods. One has scarves in a variety of colors, folded in rows on the table. You think you see a couple of colors you might like but…