Why Subscribers aren’t Opening your Newsletter
I’ve subscribed to A LOT of newsletters over the past several years. Some I sign up for because I love their content and don’t want to miss anything and some I sign up for because they’re offering a free download or worksheet but you need to join their newsletter to receive it. I’m sure I’m…
How to Attract More Shoppers to your Outdoor Market Booth
These are super easy ideas and can work regardless of what type of products you’re selling at an outdoor market. Aaaand, it will only cost you a couple of pennies per customer. What you’ll gain are shoppers who are more enticed to come into your market booth and shop, stick around a little longer and…
How to Display & Sell Customized Products at a Craft Show
Customized or personalized products are one of the benefits of selling handmade. It doesn’t work for everyone but selling products that shoppers can put their own touch on is something that’s hard to come by with big companies. If you sell customized products that take longer than a few seconds to customize, you may…
Not Hitting your Money Goals? This is Probably Why
I cover this in more detail in the goal-setting chapter of MAKE MORE MONEY AT CRAFT FAIRS but it’s too helpful of a concept to not share with everyone. Do you ever notice that when you want something so incredibly bad, it seems like it’s never going to happen? While on the other hand, when…
10 Tips to Boost Handmade Sales in the Slow Summer Months
Regardless of what type of product you sell, every handmade business goes through a period of slow sales. These tips are here to help, whenever that time strikes. You’re not alone if you feel your sales drop as the days get warmer and longer. Consumers are outside enjoying the nice weather and going…
Top Product Photography Tips for Handmade Crafts
You’ve heard it before; product photography is important to your handmade craft business. But are you aware of how important? You quickly snap a photo with your camera phone and some decent lighting because it’s more important to get your handmade product posted with an average photo than to not post it at all. Those “quick pics”…
10 Tips to Prevent Theft at a Craft Show
You wouldn’t think people would steal from a small handmade business at a craft show, but it happens. You want to assume the majority of your shoppers are stopping by because they’re interested in supporting you, and we never want to deter them from shopping. But as a small business, you also have to protect…
How to (Easily) Start a Conversation with Craft Show Shoppers
Although I don’t love selling, I picked up a few tips while working for major retailers that are easy and effective. I’m not one for pushy sales tactics but you also don’t want to hear crickets when people are at your booth. Craft show shoppers want the experience of chatting with the maker; there’s a…
7 Ways to Make your Craft Business More Profitable
If you’ve started selling your crafts, it’s likely because you want to build a profitable business. Many makers realize, several months into running their business, they’re not profiting. Here are 7 ways you can squeeze more profits out of your craft business. 1 – Lower production costs To keep things simple, your craft business’s…
10 Tips to Prepare for a Craft Show when you’re Short On time
There’s often more to do before a craft fair than there is time to do it. If you’ve signed up for a craft fair last minute, or you’ve procrastinated a little too long and are scrambling to get ready for one, these tips will help get you focused and organized. 1) Look at your…
How to Make your Handmade Business Stand Out from Competitors
We’re taught from a very young age to follow rules and fall in line so it’s no wonder we’re a little timid when it comes to questioning the rules, stepping outside the box and wanting to stand out. My favorite story that teaches us the importance of thinking for ourselves is about a mother and a ham. Yes. A…
#1 Mistake that Gets Vendors Banned from Future Craft Fairs
Organizers put a ton of work into planning and executing a craft fair and are relying on their vendors to help make it great. You’ve helped spread the word, created tons of amazing stock, showed up on time and were a peach to deal with. But one big mistake at the end of the craft…
5 Things Craft Show Shoppers Shouldn’t See
When I first started selling at craft fairs, it was all about ME. >> The products I wanted to make >> The display that was easiest for me to create >> Letting people shop in silence because I didn’t feel comfortable selling But when I started putting the shopper/customer first, my business changed for the better. I…
How to Promote a Craft Show Last Minute
If you participate in enough craft shows, you’ll end up at a slow craft show that desperately needs to attract shoppers. It doesn’t matter how well the event organizer or you, the vendor, prepare, some things are out of everyone’s control. Whether the lack of attendance is due to poor marketing by the organizer or…
4 Ways Craft Show Shoppers can Help Promote your Business
The brands that grow the quickest are the ones that get people talking. When your shoppers and customers become raving fans, they help promote your products and your handmade business. Here are a few ways to get your customers to share your business and its products. 1) Capture your Business Card Information It’s much…
7 Reasons you’re Not Making More Money at Craft Fairs
We’ve all signed up for a craft show with high hopes, thinking the event’s proven track record or our products will bring tons of sales, but we end up walking away a little disappointed. So many factors can throw off craft show sales, but these are the most common reasons for low sales. REASON…
How to Make Jewelry that Stands Out & Sells Out
Handmade jewelry is a popular product to sell online and at craft shows. In fact, it’s probably safe to say, jewelry is the most saturated category in handmade products. It’s a great place to start because even if you’re a beginner, you can create beautiful pieces and the start-up costs can be kept relatively low….
How to Keep your Business Cards Out of the Trash
When you’re given a business card at a craft fair, what do you do with it? Over 80% of people toss the business cards they’ve been handed. And if that business card was found in a swag bag, it’s even more likely to end up in the trash. *I don’t suggest contributing business cards to craft…
Sell More Handmade with this Retail Trick
Everyone wants to sell more handmade products. But to do so, you must get out of the seller mentality and think about buyers and the way they shop. Major retailers do a good job of this. Their focus is on the buyer from beginning to end. The owner of a retail store/company isn’t choosing products…
How to get Craft Show Shoppers to Remember your Business
You’ll see a much bigger return on investment from craft shows if you’re able to generate sales after an event. But if shoppers don’t remember your business a day or two after seeing your booth at a craft show, they’re not going to buy. Handing out business cards isn’t enough to stay top of mind…