12 Ways to Check if you’re Choosing the Right Craft Business
If you’re considering starting a craft business, you’re obviously a creative person. This means, you probably have LOTS of product ideas. But for many reasons, choosing the right idea and staying focused is important. Why you need one clear idea for your craft business You’re starting a small business, and the more products you…
3 Steps to Take Before Deciding on a Craft Business Name
Choosing the right business name usually takes a lot of effort. And once you find one you love, you must be sure it’s not infringing on another business’s name. A good business name should: Be beneficial to your business Appeal to your ideal customer Be easy to spell, pronounce and remember Help describe your business…
8 Reasons Craft Show Shoppers Leave a Table without Buying
If a craft show shopper stops at your table, they’re telling you they have an interest in your products. You’ll never get every shopper to stop at your table, and that’s perfectly fine. As beautiful as a vendor’s products might look, if they’re selling kid’s tutus or bibs, I’m not going to stop because I…
8 Ways to Sell your Crafts (& how to choose the best one)
When running a craft business, there are several options for selling your goods. This article takes a look at 8 general ways to make sales, as well as how to choose the right one(s) for your business. Direct & Indirect Sales Channels A sales channel is any platform you use to sell your handmade goods….
Craft Show Display Ideas Using Crates
Crates are a great item to add height and display space to your craft show display. Not only that, they also double as bins to transport your products to and from a craft show. Here are a few tips and ideas when working with crates in a craft show booth or on a craft show…
12 Retail Tricks to Boost Craft Show Sales
I believe in using ethical sales tactics. Tricking or pressuring people into a purchase they might later regret isn’t a good way to grow a business. However, you are running a business and for a business to stay in business, it must sell its products or services. So these are some of the techniques that…
5 Questions to Ask When You Have Too Many Product Ideas
One of the most common problems my readers struggle with, whether they know it or not, is choosing a direction. They have too many product ideas, which is either preventing them from getting started or is hindering sales. Whether your abundance of product ideas is due to your creativity and wanting to do “all of…
10 Ideas to Decorate your Craft Show Booth for Christmas
The mood shoppers are in while at your craft show booth will impact your sales. And adding a few festive touches to your display can help put your shoppers into a more cheerful, gift-giving mood. These touches will also get shoppers thinking about your products as gifts, imagining them under the Christmas tree or in…
4 Steps to Take if you’re Not Making Sales at Craft Shows
It’s frustrating when sales don’t reflect the hard work you’re putting into your craft business. Craft shows take a lot of time and money to prepare for and sell at, so it’s important to get a return on investment on them. If you feel like you’re spinning your tires and don’t know why your sales…
5 Mistakes Vendors Make when Trying to Boost Craft Show Sales
If you sell at enough craft shows, chances are, you’ve dealt with disappointing sales at some point. When low craft show sales are reoccurring, you may start making one or more of these mistakes in an attempt to boost sales. 1) Adding more stock When the products on your craft show table aren’t selling,…
Best-Selling Christmas Crafts for 2024
It’s the time of year when people start thinking about Christmas. I’ve researched which product-related terms people search with “Christmas” to make a list of items a craft business can make and sell. Of course, there are other items people are shopping for leading up to the holidays, however… This list shares “Christmas” specific items….
7 Stats to Track at Craft Shows (to improve sales)
If you’re selling at craft shows to make money and grow your business, you need to track a few numbers. These numbers will help you find areas for improvement to increase your sales and tell you whether the changes you make from craft show to craft show are effective. 1) Revenue This is an easy…
8 Ways to Make a Craft Show Display Look More Professional
There’s a lot you can do to improve your craft show display. But if you’re not ready to dive into branding your display, using line and composition, telling a story, etc. there are some simple steps to take to ensure your display looks professional and increases the perceived value of your products. Here are 8…
How To Brand a Craft Show Display Without a Logo
Branding your craft show table doesn’t mean adding a banner with your business’s name or plastering your logo on different items. If you have a logo, great! That should definitely be present in your booth so existing customers can find you and new customers can remember you. But if you don’t have a logo, don’t…
10 Annoying Things you’ll Deal With at Craft Shows
Craft shows can be a great experience, but many vendors give up on them. Some of the things mentioned in this article may be the reasons why. Knowing about common vendor frustrations can make you more prepared to deal with the uncertainty and unique selling/shopping setting craft fairs create. 1) Low profits When I…
How To Make Products that Boost Craft Fair Sales
If you don’t bring the right selection of products to a craft show, it will absolutely impact your sales. Your craft show product selection should: Show shoppers what you’re an expert at making (and that you are indeed an expert so they can justify spending their money with you) Introduce shoppers to something new/different (if…
3 (Easy) Steps to Define your Craft Business’s Brand
Many small business owners think a brand, or branding, is reserved for big corporations with recognizable logos. That building a brand is too expensive or complicated for a small handmade business. It can be expensive and complicated. However, this article will explain a simple way to look at your brand and how you can start…
10 Minute Triangle Pencil Case DIY (no lining required)
Using vinyl for this project makes it quick and easy to complete. Vinyl won’t fray, so you don’t need a lining (but can add one if you like). It’s also a durable material that is water resistant, so marks can be wiped right off. This pencil case pattern takes my basic rectangular pattern (which can…
13 Non-Promotional Emails to Send to your Newsletter List
When sending emails to your subscribers, you can (and should) send two types of emails: Promotional (asking the reader for something, i.e. to buy) Non-promotional (offering the reader something, i.e. valuable information) Your newsletter needs a healthy balance of promotional and non-promotional emails so your subscribers feel they’re getting value and aren’t simply being asked…
12 Types of Promotional Emails to Send to your Newsletter List
There are two types of emails you can send to your newsletter list: Promotional Non-Promotional An easy way to think of promotional vs. non-promotional emails is: >> Promotional focuses on asking the reader for something >> Non-promotional focuses on offering the reader something Your newsletter needs a healthy balance of promotional and non-promotional emails so…