These are a few important terms we use in visual merchandising. They can be helpful concepts to understand for your craft show display. Although they’re typically used when referencing larger retail stores, many ideas can be applied to a 6 foot table and a handmade product line. 1 – Hot Spot A hot spot…
This riser is simple to create, lightweight, and budget-friendly so it’s perfect for craft show displays. It can be used for a variety of items: Small bags and cases Bath and body products Jewelry (that’s displayed on cards) If you add a little ledge at the front of each step, it would also work well…
When I worked as a visual merchandiser for major retailers, there were certain tasks that needed to be completed and best practices that needed to be followed. And since your table/booth is like a mini retail store, these tasks and best practices are important at a craft show too. Here are 5 visual merchandising mistakes…
The following is a list of popular terms consumers search leading up to Mother’s Day. Although these terms are based on online shopping, many may translate to craft shows. Some items such as “Mother’s Day cake” and “Mother’s Day plants” are best suited for in-person purchases. The most popular transaction Mother’s Day searches A…
Bad reviews hurt. Not only are they a punch to the gut as a small business owner, they can also harm your Etsy shop. Shoppers may let a bad review sway them away from buying, and Etsy may eventually lower your listings in search results if you get too many bad ratings. Here are the…
When it comes to a business, many things can deter sales, but this article focuses on problems specific to a product. When you have a shopper at your craft show table, it’s safe to assume they have some interest in your product. So if your conversion rates are low (i.e. you get lots of shoppers…
These citrus fruit slices are a good prop to add an eye-catching element to a craft show display. The colors are perfect for a Spring display or to communicate a “fresh” and “energizing” brand or product collection. A bath and body vendor may create props like this to communicate their citrus scents. The shapes and…
Imagine I have a loaf of bread I want to sell you. But you don’t really need a loaf of bread. Has showing you the bread inspired you to buy it or given you ideas for what to make with it? Your mind might wander to a few popular recipes that use bread: french toast,…
Soap is often a saturated category when selling at craft shows. If you’re not competing with other soap vendors at the event, you can be sure that craft show shoppers have lots of soap options when shopping at other craft shows and markets. So it’s important to create a soap display that stands out, looks professional,…
If you have a handmade business and want ideas for crafts you can make and sell at craft shows, on Etsy, or through your website, this article shares some of the most popular Easter products consumers are currently searching and shopping for. How I created this list I researched “Easter” keywords to see which ones…