Most small business owners rely heavily on social media for marketing. But social media can be the least effective marketing method and trying to keep up with the algorithm changes is frustrating. If you feel like you’re spinning your tires when it comes to social media, but you’re not ready to throw in the towel,…
Whether you’re selling online through Etsy or at craft shows, taking the time to calculate conversion rates can improve your sales in a matter of days. It’s often ignored by small business owners, but it’s something every successful business (and every large corporation I’ve worked for) does on a regular basis. This task is a…
Whether you’re creating a craft show display or photographing your products, product composition is important. Composition helps: Create organization and structure Create a focal point (that tells shoppers to “look here!”) Lead the eye throughout your space so shoppers don’t miss important details Without proper composition, a space can feel cluttered, disorganized, and uninspiring. This…
If you want to skip the growing pains associated with being a new business owner, avoid making these 5 mistakes. These are 5 things amateur or inexperienced business owners do: 1 – Jump in without research When you get a business idea, it’s so exciting and you want to strike while the iron’s hot. …
Increasing your units per transaction is a simple, efficient, and budget-friendly way to boost your revenue. You’re simply capitalizing on the customers you already have. This article explains 5 ways you can boost your business’s units per transaction. What is UPT? UPT stands for units per transaction. It’s a sales metric that tells you,…
There are a lot of specific reasons a small creative business will struggle to succeed. I’m not covering everything that can sink a business, but rather 3 common mistakes that will set you up to struggle. 1) Selling entry level products “Entry level products” are products that require basic/beginner skills to make and almost…
There are a whole LOT of things you CAN do at the beginning of the month, but if you’re a solopreneur running a craft business, Etsy shop, or selling at craft shows, you likely have more tasks than you do time. So let’s keep things simple, and focus on 3 important tasks that will set…
Math. Woof. If you’re anything like me, you prefer to ignore the number side of your business and just hope for the best. But if you’re also like me and want nothing more than to build a successful business, you can’t ignore your numbers. There’s much more to building a financially sound business than what’s…
You know those roundup articles that ask dozens of successful business owners what their best piece of advice for other business owners would be? I find they’re often offering generic advice I’ve heard over and over. Like: “show up and hustle”, “don’t take no for an answer”, “surround yourself with people who are smarter than…
When I was new to the entrepreneurial world and starting my first few businesses, I followed a lot of common advice that may work for some, but didn’t work for me. These 5 things aren’t necessarily bad for a business. But it took me several years to realize they were bad for my business, and…