There are craft show tables that simply display products, and there are those that go above and beyond. They create a full experience for shoppers. As a shopper, you feel like you’re shopping with a legit business; you’re not just browsing a crafter’s creations. Everything feels polished and thoughtful. I think of these craft show…
When I sold at my first craft fair, I didn’t put much thought into my stock. If I thought someone might buy it, I made it. >> I didn’t consider if the fabrics I chose would look good next to each other or help tell a story. >> I didn’t choose which products to make…
With more than a decade of setting up, shopping, and reviewing craft show displays, I’ve learned from many mistakes. The biggest mistake I see vendors make with their craft show display is: Displaying everything they make. Your craft show display should not be treated as a stock room. A craft show display should tell…
Oftentimes, what we love to create is not synonymous with what makes us money. You can find a balance between making money and making what you love. But there’s a way to do it so you stay profitable. This article shares ideas on how you can build a successful business and…
When sales aren’t going the way you want them to go, you start researching “all the things”. There are endless directions you could take your business in and a hundred different tasks you could work on. But there’s a blueprint, right in front of you, that will help guide you in the…
Opening an Etsy shop allows you to test a business or product idea without investing too much time or money. But the only way to properly test an idea is to give it a fighting chance. If you simply list a few items on Etsy and wait for shoppers to come to you,…
Reducing how many customers you “lose” by just 5% can increase your profits by 75% (source). That’s a small improvement that yields big results. Before you can reduce how many customers you lose each month and year, first determine why you’re losing customers…because you are losing customers. If you’re lucky, a…
It’s important for a business to retain customers. 50 – 70% of a business’s sales will come from repeat customers (source). It pays to keep your existing customers happy and coming back for more. Not only is it more revenue for your business, but repeat customers also increase profits. It’s hard…
Most people who visit a craft show are browsers. They don’t have a need for a specific product, they don’t have anything in mind they’re looking for, they’re simply there to check things out. Browsers can be turned into buyers, but it requires a little more effort. Shoppers are in the…
If you have a craft show quickly approaching, you need display tricks that are quick and easy to implement now. So I’m sharing a few of the most impactful display tricks I learned through my visual design & communication education. These are also the top techniques I applied when working as a Visual Merchandiser for…