There’s so much we want people to know and understand about our businesses. But sharing all the information at once makes it overwhelming for potential customers. So how do you determine what to include when it comes to marketing material such as business cards? Which information is important to share and where? What’s going…
Some crafts are more profitable to make and sell due to their lower production costs. A bar of soap can be made for pennies, if materials are purchased in bulk and at wholesale prices and soap is made in bulk. Which will give each bar of soap higher profit margins. How profitable a craft is…
When it comes to craft shows, there aren’t a lot of sales stats to work with. Each craft show also attracts different vendors and shoppers, which can have a big impact on what sells best. I have a lot of experience selling at craft shows. I also love to watch people and analyze their shopping…
National Mom and Pop Business Owners Day is celebrated on March 29th. The holiday was founded by Rick and Margie Segal, as a way to honour their parents who started a hat shop in 1939 and grew it into a multi-million dollar clothing shop It’s important to have a day to recognize small businesses, but…
Disclaimer: I’m not a lawyer by profession and nothing in this article should be construed as legal advice. Although I strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice or free from errors, and you should not rely solely on this information. Always consult a…
Pricing handmade items is a subject that puts panic into many handmade business owners. They’ve heard their prices are too low, go looking for a pricing formula, plug their numbers in, and then freak out when they realize what their prices should be. What you should be pricing your products at depends on so many…
If you’re thinking about starting a craft business, you may be wondering what type of disadvantages come along with selling handmade products. This article will give you an idea of the pros and cons of handmade products. The main disadvantages of selling handmade products are that you have much higher production costs than similar products…
Once you have your craft business up and running and have worked out your pricing, you may start looking at different sales channels to sell your product through and wondering what the difference is between selling handmade on consignment versus selling handmade wholesale. This article will explain the pros and cons of each and when…
Once you learn about craft show bestsellers and determine what you’re going to sell, then you much figure out how much of it you need. Selling at craft shows and determining how much inventory to bring is always a bit of a guessing game. You don’t know if you’ve picked a great event that will…
If you’re starting to sell your handmade crafts on the craft show circuit, you may have heard the term “juried craft show” and are wondering; what’s the difference between a juried craft show and a non-juried craft show and which is better? This article is going to cover the topic of juried craft shows,…