UPDATE: Check out Craft Trends for 2021 here You may have already read my CRAFT TREND REPORT FOR 2020 but this is a list of specific products I noticed have trended down. I looked at the trends I pointed out in my 2018 and 2019 craft trend reports and put together a…
Most handmade businesses aren’t spending enough time on marketing. I understand why. Promotion can be one of the most frustrating aspects of running a business. It requires a lot of effort, and sometimes money, and it can be hard to track results. Generally, the marketing efforts you put in today won’t…
A lot of handmade business owners are timid to raise their prices or to even charge a price that ensures they’re covering all costs, AND making a profit. You’ve likely read the typical article explaining how lowering your prices just to make a sale can be detrimental to your business. (In fact, I have one…
*UPDATE Click here to see the most current trend list Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products. Don’t confuse your existing Etsy customers or craft show shoppers by offering a trending product that doesn’t…
There’s no doubt about it. Etsy has made updates that have affected shop owners’ sales. It has many people wondering if Etsy is worth it anymore. Pair that with the platform becoming more and more popular, and thus, competitive, and you have some frustrated Etsy sellers. We’ll always be at the mercy of…
The statistics that most small businesses fail within the first five years is a scary one. As much as I would love to chalk it up to a “theory” and not actual stats, the truth is, there are a lot of handmade businesses that don’t stand the test of time. Through Made Urban, I am…
Although selling on Etsy is worth it for many small business owners, it must be profitable for your business. Making several sales doesn’t really matter if you’re spending more money than you’re earning back. This article will break down the costs associated with selling on Etsy, Etsy fees, and how to become more profitable selling…
If you’ve been reading my articles for a while, have taken one of my free email courses or have read any of my ebooks, you know I encourage handmade businesses to limit how many products they make and sell. With me constantly preaching about limiting products, it makes sense that one of the most common…
To get new customers, you must constantly attract new people to your business and products. When a shopper is “new” to your business it means they’re not familiar with your brand or products, which makes them less prepared to buy from you. If you’re looking to buy a new necklace and head to a jewelry…
I’ve created a bonus set of worksheets, which you can download for FREE HERE. to accompany THE SUCCESS PLANNER. If you would like all of the worksheets to plan all aspects of your business for the entire year, you can download THE SUCCESS PLANNER here. If you’ve downloaded THE SUCCESS PLANNER you’ll already have some…