Relating your craft show booth or table to a store window is a good way to look at your space from a different perspective and ensure you have elements that will catch the eye. Although you may only have a few feet, you also want to think of your table or booth like the inside…
It’s funny, the day I started this article, I was browsing the Internet in the evening, killing time, and came across a *GQ interview with Steve-O. In the interview he mentions a stunt he was getting ready to pull. His plan was to sit in a lawn chair, on the roof of a wooden outhouse,…
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When several businesses are selling similar products, consumers feel no urgency or desire to choose one business over the other. It often comes down to price. As a handmade business, you do not want to attract customers who are after the lowest price. It’s a hard game to keep up with and doesn’t create…
Asking what one should wear to a craft fair is sort of like asking “what should I wear to work?” The answer would depend greatly on the type of work, the environment and who you interact with in a day. There isn’t a straightforward answer to “what do people wear to craft fairs?” because it…
A little over a year ago, I felt completely hopeless about my business. I started each day with a pit in my stomach and went to sleep each night with sweaty palms. Made Urban was a failing business and I didn’t know what to do. I had one big light bulb moment that turned…
I honestly love reading stories like this one because they help me realize that every business goes through struggles and none are an overnight success. So I hope this story will inspire you too and show there are many failed business attempts, mistakes and years behind successful businesses. If you’re looking for advice on…
In most cases, you should be making your customers’ lives easier. But in one aspect, you should be making it more difficult. To explain, I’m going to tell a story about a septic tank and an outhouse. Not very glamorous, I know. But it’s a true story that taught me an important sales…
My handmade business started when I sold at my first craft fair. I used them as a staple to grow my business and was always on a quest to sell more at craft fairs, so I went to work on several aspects of my business. I chose a name I liked, had logos, business cards,…
Who doesn’t want to sell more handmade products? Of course, that’s what every handmade business owner is after. But there’s a common misconception when it comes to sales. I can’t tell you how many times I’ve heard from business owners when wondering why they don’t sell more handmade products: People love my work, but they’re…