This week’s article is written by Jackie Muscat, who is a Facebook coach and kid’s mural artist. I’m so excited for her to share her expertise on a subject we could all use a little help in đ Learn more about Jackie and her free Facebook group at the end of this article. Let’s get…
Welcome to part 2 of the Product Descriptions that Sell series! In the first part, I explained the 2 main reasons people buy. If your products and their descriptions donât appeal to at least one of those two reasons, youâre going to have a hard time making sales. Head over and read that…
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill in the blank template you can use: Why a series? Well, product descriptions tend to be overlooked by many makers….
Iâve been a business owner for over a decade now and know the most frustrating days are usually when you feel like youâre going in circles and getting nowhere. You don’t have a plan. You second-guess what you should be working on, get distracted and jump from one thing to another without much direction….
Marketing is essential to small business success but many business owners make these common mistakes. Itâs easy to push marketing to the side, figuring the important aspects are to make product and sell it. But the number one question I see on message boards is; why arenât my sales higher? Thatâs where marketing comes…
When it comes to selling handmade online, It doesnât matter which marketplace you sign up for, which platform you use to build your website or which social media site you post to, you cannot rely on traffic just rolling in. I really do wish it worked that way though, for your sake and mine….
Iâm sure youâre already aware of what to sell at craft shows under the main categories. Typically they are: Accessories Bath & Body Clothing Food Home Decor But you canât just apply to a craft show with your âaccessoriesâ or âbath & body productsâ. For your application to stand out to organizers and…
You design your handmade products, build up tons of stock, set up at a craft show and wonder if your products will sell. The hard part is; you’ll never know 100% what people will and wonât buy until you put it out there. ButâŚ.you can increase your chances of creating a handmade…
Itâs not uncommon, and so easy, to feel a little down and stuck after December. Youâre tired from the holidays, have the back-from-vacation blues and are returning to your handmade business after one of your busiest months, filled with sales and craft fairs, and into a slow time full of crickets and empty inboxes. …
If youâre struggling to make sales in your
small handmade business, one of my first suggestions is to take a look at your
products. When you have a great product, people brag about it for you, write
good reviews, become repeat customers and if they own a shop, they carry it in
their store. Having a great product also helps take pressure off when it comes
to marketing and selling.