Craft Show Display Tricks to Stand Out is one of my more popular craft show display-related articles with over 20,000 people reading it each month (and growing). Through that article, I’ve received many emails and comments from craft show vendors asking for ideas on how they can create an impactful display for their products….
Many handmade business owners don’t like to market. They don’t spend enough time marketing, aren’t sure what else to do besides post to Facebook, post to Instagram, pay for an ad, etc. And maybe aren’t even sure what exactly marketing is. I feel ya! Marketing, advertising, branding, social media strategies…there’s a lot to learn…
I often looked at other craft show vendors as my competitors. They could potentially take sales away from me. But there’s another perspective you can have that may help you increase your sales at a craft show. Think about how you can work with your fellow vendors to promote each other’s products. Cross-promote with another craft…
This article outlines the requests I’ve received from craft show shoppers over the years. They’re ones I wish I hadn’t accommodated (or at least not with some serious thought first). Shoppers don’t head to a craft fair with the intention of insulting the vendor. They’re usually just asking a question they see no harm in…
At the beginning of every business I’ve started, I’ve bent over backward for my customers. There’s nothing wrong with caring about your customers and their happiness, however, it can’t be at the expense of your profits. These are 7 things small handmade business owners often do, thinking they’re helping them make sales, but they can…
Not every introvert is the same, but this article is written from the perspective of an introvert who gets drained from talking and selling for hours. Whether you’re an introvert or not or love speaking or not, creating a display that helps sell is beneficial for everyone. Here are 10 elements to have in place…
Imagine you’re heading to a craft fair and are looking for a knitted scarf to go with your new cream winter jacket. You spot two vendors selling knitted goods. One has scarves in a variety of colors, folded in rows on the table. You think you see a couple of colors you might like but…
These are simple ideas and can work regardless of what type of products you’re selling at an outdoor market. It should also only cost you a couple of pennies per customer. What you’ll gain are shoppers who are more enticed to come into your market booth and shop, stick around a little longer and be…
Customized or personalized products are one of the benefits of selling handmade. Selling products that shoppers can put their own touch on isn’t something many big companies offer. If you sell customized products that take longer than a few seconds to customize, you may be wondering how you’d ever make it work at a craft…
Regardless of what type of product you sell, every handmade business experiences a period of slow sales. These tips are here to help whenever that time strikes. You’re not alone if you feel your sales drop as the days get warmer and longer. Consumers are outside enjoying the nice weather and going on family vacations….