You’ve heard it before; product photography is important to your handmade craft business. But are you aware of how important? You quickly snap a photo with your camera phone and some decent lighting because it’s more important to get your handmade product posted with an average photo than to not post it at all. Those “quick pics”…
You wouldn’t think people would steal from a small handmade business at a craft show, but it happens. You want to assume the majority of your shoppers are stopping by because they’re interested in supporting you, and we never want to deter them from shopping. But as a small business, you also have to protect…
Although I don’t love selling, I picked up a few tips while working for major retailers that are easy and effective. I’m not one for pushy sales tactics but you also don’t want to hear crickets when people are at your booth. Craft show shoppers want the experience of chatting with the maker; there’s a…
If you’ve started selling your crafts, it’s likely because you want to build a profitable business. Many makers realize, several months into running their business, they’re not profiting. Here are 7 ways you can squeeze more profits out of your craft business. 1 – Lower production costs To keep things simple, your craft business’s…
There’s often more to do before a craft fair than there is time to do it. If you’ve signed up for a craft fair last minute, or you’ve procrastinated a little too long and are scrambling to get ready for one, these tips will help get you focused and organized. 1) Look at your…
We’re taught from a very young age to follow rules and fall in line so it’s no wonder we’re a little timid when it comes to questioning the rules, stepping outside the box and wanting to stand out. My favorite story that teaches us the importance of thinking for ourselves is about a mother and a ham. Yes. A…
Organizers put a ton of work into planning and executing a craft fair and are relying on their vendors to help make it great. You’ve helped spread the word, created tons of amazing stock, showed up on time and were a peach to deal with. But one big mistake at the end of the craft…
When I first started selling at craft fairs, it was all about ME. >> The products I wanted to make >> The display that was easiest for me to create >> Letting people shop in silence because I didn’t feel comfortable selling But when I started putting the shopper/customer first, my business changed for the better. I…
If you participate in enough craft shows, you’ll end up at a slow craft show that desperately needs to attract shoppers. It doesn’t matter how well the event organizer or you, the vendor, prepare, some things are out of everyone’s control. Whether the lack of attendance is due to poor marketing by the organizer or…
The brands that grow the quickest are the ones that get people talking. When your shoppers and customers become raving fans, they help promote your products and your handmade business. Here are a few ways to get your customers to share your business and its products. 1) Capture your Business Card Information It’s much…