At the beginning of every business I’ve started, I’ve bent over backward for my customers. There’s nothing wrong with caring about your customers and their happiness, however, it can’t be at the expense of your profits. These are 7 things small handmade business owners often do, thinking they’re helping them make sales, but they can…
Not every introvert is the same, but this article is written from the perspective of an introvert who gets drained from talking and selling for hours. Whether you’re an introvert or not or love speaking or not, creating a display that helps sell is beneficial for everyone. Here are 10 elements to have in place…
Imagine you’re heading to a craft fair and are looking for a knitted scarf to go with your new cream winter jacket. You spot two vendors selling knitted goods. One has scarves in a variety of colors, folded in rows on the table. You think you see a couple of colors you might like but…
These are simple ideas and can work regardless of what type of products you’re selling at an outdoor market. It should also only cost you a couple of pennies per customer. What you’ll gain are shoppers who are more enticed to come into your market booth and shop, stick around a little longer and be…
Customized or personalized products are one of the benefits of selling handmade. Selling products that shoppers can put their own touch on isn’t something many big companies offer. If you sell customized products that take longer than a few seconds to customize, you may be wondering how you’d ever make it work at a craft…
Regardless of what type of product you sell, every handmade business experiences a period of slow sales. These tips are here to help whenever that time strikes. You’re not alone if you feel your sales drop as the days get warmer and longer. Consumers are outside enjoying the nice weather and going on family vacations….
You’ve heard it before; product photography is important to your handmade craft business. But are you aware of how important? You quickly snap a photo with your camera phone and some decent lighting because it’s more important to get your handmade product posted with an average photo than to not post it at all. Those “quick pics”…
You wouldn’t think people would steal from a small handmade business at a craft show, but it happens. You want to assume the majority of your shoppers are stopping by because they’re interested in supporting you, and we never want to deter them from shopping. But as a small business, you also have to protect…
Although I don’t love selling, I picked up a few tips while working for major retailers that are easy and effective. I’m not one for pushy sales tactics but you also don’t want to hear crickets when people are at your booth. Craft show shoppers want the experience of chatting with the maker; there’s a…
If you’ve started selling your crafts, it’s likely because you want to build a profitable business. Many makers realize, several months into running their business, they’re not profiting. Here are 7 ways you can squeeze more profits out of your craft business. 1 – Lower production costs To keep things simple, your craft business’s…