There’s often more to do before a craft fair than there is time to do it. If you’ve signed up for a craft fair last minute, or you’ve procrastinated a little too long and are scrambling to get ready for one, these tips will help get you focused and organized. 1) Look at your…
We’re taught from a very young age to follow rules and fall in line so it’s no wonder we’re a little timid when it comes to questioning the rules, stepping outside the box and wanting to stand out. My favorite story that teaches us the importance of thinking for ourselves is about a mother and a ham. Yes. A…
Organizers put a ton of work into planning and executing a craft fair and are relying on their vendors to help make it great. You’ve helped spread the word, created tons of amazing stock, showed up on time and were a peach to deal with. But one big mistake at the end of the craft…
When I first started selling at craft fairs, it was all about ME. >> The products I wanted to make >> The display that was easiest for me to create >> Letting people shop in silence because I didn’t feel comfortable selling But when I started putting the shopper/customer first, my business changed for the better. I…
If you participate in enough craft shows, you’ll end up at a slow craft show that desperately needs to attract shoppers. It doesn’t matter how well the event organizer or you, the vendor, prepare, some things are out of everyone’s control. Whether the lack of attendance is due to poor marketing by the organizer or…
The brands that grow the quickest are the ones that get people talking. When your shoppers and customers become raving fans, they help promote your products and your handmade business. Here are a few ways to get your customers to share your business and its products. 1) Capture your Business Card Information It’s much…
We’ve all signed up for a craft show with high hopes, thinking the event’s proven track record or our products will bring tons of sales, but we end up walking away a little disappointed. So many factors can throw off craft show sales, but these are the most common reasons for low sales. REASON…
Handmade jewelry is a popular product to sell online and at craft shows. In fact, it’s probably safe to say, jewelry is the most saturated category in handmade products. It’s a great place to start because even if you’re a beginner, you can create beautiful pieces and the start-up costs can be kept relatively low….
When you’re given a business card at a craft fair, what do you do with it? Over 80% of people toss the business cards they’ve been handed. And if that business card was found in a swag bag, it’s even more likely to end up in the trash. *I don’t suggest contributing business cards to craft…
Everyone wants to sell more handmade products. But to do so, you must get out of the seller mentality and think about buyers and the way they shop. Major retailers do a good job of this. Their focus is on the buyer from beginning to end. The owner of a retail store/company isn’t choosing products…