How you price your products can make all the difference in whether your business is going to be successful or not. I’ll assume you’ve priced your products properly to cover your hours, costs, markup and profits (if not, follow this pricing guide: The Right Way to Price a Handmade Product (Step-by-Step Formula)). But if you’re…
If you walk into any retailer at the mall, you’ll find that almost all of them follow similar techniques for catching a shopper’s eye, drawing them in, and selling to them. These tried and true strategies can boost your sales at craft shows. Retail best practice #1: Window Displays Retailers use the windows of…
Craft shows require a lot of work to prepare for and you may have spent weeks perfecting your setup on your dining room table. But before you settle on your display, consider if you’re looking at it from the wrong perspective. The Wrong Perspective While working on your craft show setup, you likely stand…
Before you apply to craft shows, it’s important to realize that not all events are worth applying to. Several factors go into producing a good craft show, so just because an organizer lacks an element below doesn’t mean the show won’t be great. However, if several areas are waving a red flag, it may be…
No one signs up for a craft show with the intention of alienating the shoppers but you may unknowingly be sending them away if they don’t feel comfortable. It’s important to have fun, be yourself and show pride in your work; that will always draw people to you. Here are 5 mistakes to watch for…
Disclaimer: I’m not a lawyer by profession and nothing in this article should be construed as legal advice. Although I strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice or free from errors, and you should not rely solely on this information. Always consult a…
Do you package your handmade cream in a jar? Do you have the product name, volume and your business name and address clearly printed on each label? If not, you may be in violation of packaging and labeling laws. Disclaimer: I’m not a lawyer by profession and nothing in this article should be construed as…
Farmers’ markets have a relaxed feel with friendly vendors, but as shoppers, we need to be sure we don’t take this relaxed feel too literally and are following common practices when it comes to etiquette. The vendors at a farmers’ market are running a business and working extremely hard to make a living out of the products…
Farmers’ markets have a unique selling and shopping atmosphere. If you’ve never sold at one, you may be unaware of the unwritten rules the organizer, fellow vendors, and shoppers may expect you to follow. Each market will have its own set of rules to follow so be sure you read over the applications carefully. In general,…
Chances are, you won’t be the only one selling handmade goods under your category at a craft show. If it’s a popular craft show, it will be competitive to get shoppers’ attention and you’ll likely be competing with fellow jewelry designers, knitters, soap makers, etc. at most events. Most juried craft shows will limit how…