Starting a business with a friend sounds fun, and it definitely can be. But you need to ensure it will be the right fit before you commiting. It’s easy to get swept up in the idea of starting a new venture together that you can ignore red flags that can cause tension and clashing during…
Craft shows can be really intimidating for introverts; not only are you putting your work out there for people to critique, you have to put yourself out there, spending the entire day around crowds of people, chatting with strangers. I know from experience how intimidating it can be; do I say hi? They didn’t hear…
Not all introverts are the same but as an introvert (who can be shy), craft shows can be an uncomfortable shopping environment for me. Although introverts do tend to be the minority , it’s estimated that 25% to 40% of the population is introverted, so you will encounter several at a craft show. These are my tips…
Craft shows are a great way to sell the products you make (here’s a list of ones that tend to sell better). The majority of craft shows are juried; this ensures there is a good mix of vendors for shoppers to buy from. This also means that there are a good number of applications that…
Whether you’re getting ready for a large trade show and have an entire booth to fill, or you’ve booked a table at a community craft show, these 5 mistakes are always important to avoid. I’ve made every mistake on this list and when I corrected them, I saw an improvement in: The type of shopper…
Photographs of your handmade goods are almost as important as the handmade goods themselves. When you’re selling online they act as your salesperson and give the shopper an idea of what your business is all about. Poor-quality photos can indicate to online shoppers that your business is poorly run or that the quality of your…
When you’re selling your handmade items online, your photographs are almost as important as the item itself. Photos are your first impression, your salesperson and your description all in one. Blurry, poorly lit photos that don’t show off the details of your work won’t do you any favors when it comes to capturing shopper’s attention…
Lookbooks are a great way to show off the products you offer and convey their stories. They’re similar to a catalogue, however, they don’t tend to showcase every piece a business offers but rather focus on key pieces that define a collection or a brand. A catalogue will also include product information (e.g. price, sizes,…
Slow craft shows can happen because of lack of marketing efforts or due to unforeseen circumstances, such as a snowstorm. If the possibility of shoppers showing up is looking bleak, here are 5 things you should consider doing to work on your business. 1 – Stay open & positive Slow craft shows are frustrating….
Craft shows are a great way to sell your handmade goods, especially if you make items that tend to sell well at craft shows. There’s no way to guarantee a successful show, as there are elements (like the weather) that are out of everyone’s control. However, when you’re thinking about applying to a craft show…