A common mistake craft show vendors make is treating their space like a stock room and trying to fit in as much as possible. This approach can end up lowering the perceived value of your products and attracting the wrong type of shopper. Imagine a few types of clothing stores: Low Price In a thrift…
If you have larger items that you need to hang at a craft show, but you only have an 8 foot space, you may find these options will help. You’ll also find ideas for bigger spaces (e.g. you have a 10’x10’ booth). These options are ideal for displaying products such as: hanging planters smaller wall…
Tote bags are one of the trickier items to display on a craft show table. Some styles don’t stand on their own and the styles that do, tend to take up a lot of table space. So here are my tips for creating a craft show display that includes totes, the fixtures and accessories I…
This is a list of ideas for products you can make and sell for Mother’s Day. The list IS based on research (and the Mother’s Day gifts that are popular now), however, that doesn’t mean an item is guaranteed to sell if you make it. Use these ideas for inspiration, but always consider your target…
Color, and how you use it, is the most important element of your craft show display. Color can instantly catch a shopper’s attention, tell your target market your products are right for them, and help tell a story. There are many ways to incorporate color. This article’s quick fix focuses on color in product groupings. …
I’ve read hundreds of craft show reviews and there are a few consistencies when it comes to what craft show shoppers love (and what they dislike). These are points to keep in mind as a vendor, as well as some tips for organizers at the end of this list. 1) Something for everyone Most craft…
If you plan to use craft shows as a sales channel for your business, you don’t want to make a bad impression on organizers who decide whether or not you’ll be accepted as a vendor. These are common mistakes vendors make that can annoy craft show organizers and have them second-guessing if they want you…
I went down a bit of a rabbit hole the other day, researching a local craft show. That led me to read its reviews on Yelp. Then I started reading reviews for other craft shows in my city. And then I moved on to big craft shows outside of my city. I ended up scanning…
You’ll never attract every shopper at a craft show. And attempting to can do more harm than good. As Marie Forleo says: If you’re talking to everybody, you’re talking to nobody. You need to define your target market and focus on building a business and products for them. However, a few mistakes can repel even your…
If you sell at enough craft shows, markets, and events, you’ll eventually run into shoppers who think your prices are too high. They’ll tell you they could make it themselves, get someone to make it cheaper, or find the item at the mall for less. Yet they still want the item and are asking for…