Craft shows require so much time and money to prepare for. Walking away having only made one sale, or no sales, is deflating (and frustrating). Sometimes it’s just the way the cookie crumbles. Even experienced vendors who typically generate hundreds of dollars at a craft show can have zero-sale events for reasons out of their…
It’s best to spend conservatively when preparing for your first craft show. You may love or hate selling at markets and events. You also don’t know how shoppers will respond to your products. Some sell better at craft shows than others. However, you still want to make a good first impression and optimize sales. Here…
It’s important to realize that a craft show display is never “done”. With each craft show, you’ll likely want to tweak something based on: the type of craft show you’re attending new products changes to your brand what your target market is looking for (e.g. back-to-school products in September vs. stocking stuffers in Nov/Dec) But…
If you want to be profitable selling scrunchies, you must find a way to decrease production costs. Getting your material costs down is one way, but speeding up production is just as important. The Fastest Scrunchie-Making Method I’ve tested a few ways to sew scrunchies and timed myself. I’ve found, using “The Burrito Method”…
Before spending time and/or money buying or creating fixtures for your craft fair table or booth, keep these 5 things in mind. 1) Shopability There are some really cute and clever ways to display items but if they’re items that shoppers are going to want to pick up and touch, make that step easy…
A common mistake craft show vendors make is trying to use every square inch of their space. In an attempt to optimize sales, they fit as much product on their table as possible. But doing so can have the opposite effect and actually harm sales (and your brand). What is negative space? Negative space…
A common mistake craft show vendors make is treating their space like a stock room and trying to fit in as much as possible. This approach can end up lowering the perceived value of your products and attracting the wrong type of shopper. Imagine a few types of clothing stores: Low Price In a thrift…
If you have larger items that you need to hang at a craft show, but you only have an 8 foot space, you may find these options will help. You’ll also find ideas for bigger spaces (e.g. you have a 10’x10’ booth). These options are ideal for displaying products such as: hanging planters smaller wall…
Tote bags are one of the trickier items to display on a craft show table. Some styles don’t stand on their own and the styles that do, tend to take up a lot of table space. So here are my tips for creating a craft show display that includes totes, the fixtures and accessories I…
This is a list of ideas for products you can make and sell for Mother’s Day. The list IS based on research (and the Mother’s Day gifts that are popular now), however, that doesn’t mean an item is guaranteed to sell if you make it. Use these ideas for inspiration, but always consider your target…