When I worked in retail, turnover rate referred to staff and how quickly or slowly staff would change over (i.e quit). When I worked at a restaurant, turnover rate referred to how quickly or slowly customers dined. Obviously, the more people you can feed at one table during a shift, the more money you and…
Creating urgency at a craft show can encourage more people to buy instead of taking time to think about it. When they need to walk away from your table and think about it, chances are high they’ll get distracted by other vendors and end up spending their money elsewhere. This type of urgency isn’t pushy…
A conversion rate calculates how many people you convert. What exactly you convert them to can vary. At a craft show, the most important conversion rates are: Shopper conversion rate – how many craft show visitors you convert into being your shoppers. Sales conversion rate – how many of your shoppers you convert into customers….
A busy craft show table is great. However, having a space full of people can deter other shoppers from stopping. You don’t want to rush shoppers, but it is good to streamline your process so you can move more shoppers and customers through your space in the limited selling hours you have. Nobody wants to…
When selling at craft shows, you’ll discover many amazing handmade products. And no doubt, other vendors will love your products too. You may get asked if you want to make a trade. A trade is when you give another vendor one of your products in exchange for one (or more) of theirs. Instead of accepting…
Craft shows typically require you to spend a lot of time and money to prepare for, sell at, and pack up from. So you want to ensure the revenue that event produces, covers all your costs and leaves you with profits. Return on investment tells you whether an investment (anything you spend time and/or money…
Every vendor wants to make as much money as possible at each event. But to increase your revenue, you have to be strategic. It’s not enough to show up with the same products/display/sales strategy and hope for the best. Calculating your revenue per square foot can help you find areas of opportunity. To determine your…
Selling at craft shows can be a big time and money investment. If you’re just starting or are testing a business idea, you may be looking for ways to save money. Here are 10 tips for saving time and money when selling at craft shows. 1) Source the right events Even if you find…
As a craft show vendor, it’s important to consider the typical traits and mindsets of those who shop at craft shows. The more you can appeal to/align with/cater to them, the more successful you’ll be selling at craft shows and building a successful business. There are always exceptions, but the following is more common behavior…
These are a few important terms we use in visual merchandising. They can be helpful concepts to understand for your craft show display. Although they’re typically used when referencing larger retail stores, many ideas can be applied to a 6 foot table and a handmade product line. I hope you find these techniques helpful! …