When you’re given a business card at a craft fair, what do you do with it? Over 80% of people toss the business cards they’ve been handed. And if that business card was found in a swag bag, it’s even more likely to end up in the trash. *I don’t suggest contributing business cards to craft…
You’ll see a much bigger return on investment from craft shows if you’re able to generate sales after an event. But if shoppers don’t remember your business a day or two after seeing your booth at a craft show, they’re not going to buy. Handing out business cards isn’t enough to stay top of mind…
There are situations, out of our control, that get in the way of us sticking to our commitments. Although leaving a craft show early or cancelling last minute is frowned upon, if you find a way to do it properly, you can leave your good reputation intact. Below are some ideas to make the most of the…
If you have a product that will sell well at craft shows, it’s time to start applying to events. Juried craft shows are preferred by handmade business owners because they tend to have more elements in place that ensure success. One of the downsides of juried craft shows (over non-juried) is that each vendor must…
If you have a product you know will sell well at craft shows, it’s time to start applying to the best ones. But you want to take the necessary steps on your application form to ensure it doesn’t get tossed. Craft Show organizers are friendly people and would probably never physically or electronically trash your…
Craft shows require a lot of work to prepare for. So the weeks leading up to an event can be hectic. During the event you’re also kept busy chatting with shoppers, making connections, and making sales. Leading up to a craft show, I had a clear direction; make lots of stock and plan an amazing…
I’ve sold at dozens of craft shows and learned from my mistakes. But I thought I’d put this article together for people getting ready for their first craft show, not knowing what to expect. Your first craft show won’t be perfect, but neither will your hundredth. There’s always something new to learn or something to…
Product – check, amazing display – check, business cards – check! You’re all set to attract, obtain and keep customers at a craft sale right? Weeeeellll…there’s another important aspect many people forget that should become part of your craft show checklist. We know selling your product is your first choice. And if they don’t buy…
When you’re a vendor at a craft show, there are a few people you want to consider; the organizer, the shopper, and your fellow vendors. Chances are, you’ll bump into the same vendors if you sell at several craft shows. This article outlines a few unspoken rules vendors will expect you to follow. 1)…
Our original article on Craft Show etiquette continues to be one of our most popular articles. So we thought we would expand on it and break it down a bit more to give you a really good look at what each category of craft show participator looks for from you. Here are our other etiquette articles: Craft Show…