Farmers’ markets are a great way to test a business or product idea and gather consumer feedback. But it can be difficult to be profitable when selling at a farmers’ market, due to the overhead costs. This article will explain the steps you must take to sell at your first farmers’ market, outline…
If you’ve sold your handmade products at a craft show, you know how much work goes into preparing for the event. It’s incredibly disappointing when you sell less than you were expecting. But it’s even worse when you lose money because of the craft show. This article outlines the not-so-obvious ways…
There are many directions you can go in with your craft show display. And there really isn’t a right or wrong way to display your products; different techniques work for different businesses. What’s most important is that your display helps you make sales. If your display doesn’t: >> grab shoppers’ attention and get them to…
There are craft show tables that simply display products, and there are those that go above and beyond. They create a full experience for shoppers. As a shopper, you feel like you’re shopping with a legit business; you’re not just browsing a crafter’s creations. Everything feels polished and thoughtful. I think of these craft show…
When I sold at my first craft fair, I didn’t put much thought into my stock. If I thought someone might buy it, I made it. >> I didn’t consider if the fabrics I chose would look good next to each other or help tell a story. >> I didn’t choose which products to make…
With more than a decade of setting up, shopping, and reviewing craft show displays, I’ve learned from many mistakes. The biggest mistake I see vendors make with their craft show display is: Displaying everything they make. Your craft show display should not be treated as a stock room. A craft show…
Most people who visit a craft show are browsers. They don’t have a need for a specific product, they don’t have anything in mind they’re looking for, they’re simply there to check things out. Browsers can be turned into buyers, but it requires a little more effort. Shoppers are in the…
If you have a craft show quickly approaching, you need display tricks that are quick and easy to implement now. So I’m sharing a few of the most impactful display tricks I learned through my visual design & communication education. These are also the top techniques I applied when working as a Visual Merchandiser for…
Farmers’ markets are a good way to make extra money or to test out a new business idea. However, it’s important to sell the right product or you can end up losing money after vendor fees, your time spent preparing for and selling at the market, plus time and money spent making/preparing inventory. This article shares several…
If you want a craft show display that stands out, you must strategically use color. Color is what catches the eye, evokes an emotion within seconds, can help tell a story, and much more. Using color effectively so your craft show display catches shoppers’ eyes is fairly easy, but it does take some thought. Here are…