Although craft show organizers should be doing their part to get lots of shoppers to the event (if they don’t have a marketing plan, it’s a red flag, watch for these ones too before you commit to any event), those shoppers aren’t guaranteed to be interested in your products. You know who is guaranteed to…
These ideas are in my ebook MAKE MORE MONEY AT CRAFT FAIRS. If you already own the ebook, you’ll find a few NEW ideas, examples, and sketches in this article. Although there are many photos out there that are great examples of the techniques I share, it can often be difficult to find the…
A lot of people feel like throwing in the towel when it comes to craft shows. If you don’t find the right ones, with the right organizers, bring the right product and create an amazing display, they can be anything but profitable. Although a handmade business can be successful selling only online and…
Craft shows have been levelling up since I sold at my first one in 2005. They’re in bigger venues, attracting bigger crowds, and are better organized, branded, and marketed. Craft show vendors are no longer crafters making random items and seeing if they can earn a few extra bucks. They’re business owners focused on profits…
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE CUSTOMERS TO YOUR HANDMADE BUSINESS…
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers why most handmade business owners turn to…
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade business owners get frustrated with….
I’ve met many people through the craft show circuit who sell at craft shows full-time. Especially when they’re selling items on the craft show bestsellers list. I remember chatting with a jewelry vendor who spent her entire year traveling to different shows. I had a table beside her at a 3-day event so…
Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production. I’d stay up late the last couple of nights before the…
When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had: No clear customer I was targeting. No clear style I was known for. No product…