Imagine I have a loaf of bread I want to sell you. But you don’t really need a loaf of bread. Has showing you the bread inspired you to buy it or given you ideas for what to make with it? Your mind might wander to a few popular recipes that use bread: french toast,…
Soap is often a saturated category when selling at craft shows. If you’re not competing with other soap vendors at the event, you can be sure that craft show shoppers have lots of soap options when shopping at other craft shows and markets. So it’s important to create a soap display that stands out, looks professional,…
Crates are a great item to add height and display space to your craft show display. Not only that, they also double as bins to transport your products to and from a craft show. Here are a few tips and ideas when working with crates in a craft show booth or on a craft show…
I believe in using ethical sales tactics. Tricking or pressuring people into a purchase they might later regret isn’t a good way to grow a business. However, you are running a business and for a business to stay in business, it must sell its products or services. So these are some of the techniques that…
The mood shoppers are in while at your craft show booth will impact your sales. And adding a few festive touches to your display can help put your shoppers into a more cheerful, gift-giving mood. These touches will also get shoppers thinking about your products as gifts, imagining them under the Christmas tree or in…
It’s frustrating when sales don’t reflect the hard work you’re putting into your craft business. Craft shows take a lot of time and money to prepare for and sell at, so it’s important to get a return on investment on them. If you feel like you’re spinning your tires and don’t know why your sales…
There’s a lot you can do to improve your craft show display. But if you’re not ready to dive into branding your display, using line and composition, telling a story, etc. there are some simple steps to take to ensure your display looks professional and increases the perceived value of your products. Here are 8…
Branding your craft show table doesn’t mean adding a banner with your business’s name or plastering your logo on different items. If you have a logo, great! That should definitely be present in your booth so existing customers can find you and new customers can remember you. But if you don’t have a logo, don’t…
When you’re selling at a craft show, it’s important to optimize sales. Selling two items to each customer is better than selling one item to each customer. Even if a customer only buys one item at the event, the right strategy can encourage them to buy another item from you after the event and become…
Craft shows require so much time and money to prepare for. Walking away having only made one sale, or no sales, is deflating (and frustrating). Sometimes it’s just the way the cookie crumbles. Even experienced vendors who typically generate hundreds of dollars at a craft show can have zero-sale events for reasons out of their…