Getting customers to your Etsy shop, website, or craft show table takes a lot of work. So it’s important that you make the most of every shopper. It’s not about taking advantage of shoppers and tricking them into spending more money. It’s about presenting options so they can make an educated purchase. Up-selling is a…
Most advice on finding customers is focused on defining an ideal customer; the type of person who is most likely to buy your products. The way place a business can get off track is by creating products based on what the business owner wants to make, instead of what a target market wants…
Your customers are already planning for Christmas I always advocate planning ahead as a small business owner (which is why I created THE SUCCESS PLANNER…set your goal now and start making a plan for how to get there this year). But there’s a new trend this year that will have your business planning…
This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details. If you’d like the free worksheets that go with these articles, please sign up for my newsletter below: If…
When you set out to create a new product, where do you start? >> How do you decide upon design? >> How do you choose colors, or scents, or materials? >> What makes you certain your product lineup needs this new product? The world is, as it always has been, changing. And…
Many craft fairs moved online during the pandemic, which offers a unique opportunity for handmade businesses to make sales through a new channel. Virtual craft fairs require a different type of prep, presentation, and purchasing. Here’s how your business can take advantage of this new virtual way of selling crafts and prepare for an online…
UPDATE: Find craft trends for 2021 here Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future. Your business needs to stay a step ahead and start planning for it as well. It’s time to get excited…
You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?” Up-selling is offering a bigger or better option to a shopper who’s already committed to buying (check out: HOW TO USE UP-SELLING TO SELL MORE HANDMADE). You can also use add-ons to increase the value of…
Some craft business owners have seen a significant drop in sales because of 2020’s pandemic. Others have seen only a slight decrease, while some have seen an increase. If your business’s revenue has dropped and you’re looking for new ways for it to make money, consider the following 10 ideas: This post may…
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. Consumers fall into one of three categories when it comes to income during this pandemic: 1) Their income has stayed the same They’re able to…