Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it. But that doesn’t mean your handmade business is doomed. As with anything in life, you…
Imagine choosing a gift for someone you love. It’s fairly easy to find something they’ll appreciate because you know intimate details about them. You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve been wishing for and products they complain about. On the other…
Getting customers to your Etsy shop, website, or craft show table takes a lot of work. So it’s important that you make the most of every shopper. It’s not about taking advantage of shoppers and tricking them into spending more money. It’s about presenting options so they can make an educated purchase. Up-selling is a…
Most advice on finding customers is focused on defining an ideal customer; the type of person who is most likely to buy your products. The way place a business can get off track is by creating products based on what the business owner wants to make, instead of what a target market wants…
Your customers are already planning for Christmas I always advocate planning ahead as a small business owner (which is why I created THE SUCCESS PLANNER…set your goal now and start making a plan for how to get there this year). But there’s a new trend this year that will have your business planning…
This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details. If you’d like the free worksheets that go with these articles, please sign up for my newsletter below: If…
When you set out to create a new product, where do you start? >> How do you decide upon design? >> How do you choose colors, or scents, or materials? >> What makes you certain your product lineup needs this new product? The world is, as it always has been, changing. And…
Many craft fairs moved online during the pandemic, which offers a unique opportunity for handmade businesses to make sales through a new channel. Virtual craft fairs require a different type of prep, presentation, and purchasing. Here’s how your business can take advantage of this new virtual way of selling crafts and prepare for an online…
UPDATE: Find craft trends for 2021 here Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future. Your business needs to stay a step ahead and start planning for it as well. It’s time to get excited…
You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?” Up-selling is offering a bigger or better option to a shopper who’s already committed to buying (check out: HOW TO USE UP-SELLING TO SELL MORE HANDMADE). You can also use add-ons to increase the value of…