To get new customers, you must constantly attract new people to your business and products. When a shopper is “new” to your business it means they’re not familiar with your brand or products, which makes them less prepared to buy from you. If you’re looking to buy a new necklace and head to a jewelry…
I’ve created a bonus set of worksheets, which you can download for FREE HERE. to accompany THE SUCCESS PLANNER. If you would like all of the worksheets to plan all aspects of your business for the entire year, you can download THE SUCCESS PLANNER here. If you’ve downloaded THE SUCCESS PLANNER you’ll already have some…
If you’re currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a new customer, and then the step before that,…
I explained in this article why I think Pinterest is one of the best platforms for handmade businesses. If you haven’t read that article yet, you should have a quick look so you understand how your Pinterest account, boards, and pins can help get you on the first page of Google (and why the…
Pinterest is my absolute favorite social media platform. Not only does it allow your posts to be linked right to your website (can’t say the same about all platforms *ahem Instagram*), but your pins also have the opportunity to be found when people are searching Google. Why do you want to be found…
This article stems from one of my most popular articles CRAFT TRENDS FOR 2019 as well as HOT ITEMS TO SELL AT CRAFT SHOWS IN 2018. I research and write these articles at the beginning of a new year, which means by the end of the year, trends may have changed, so I thought I…
When a craft business is a side project, it often means there’s some sort of a shortage of time and money. When I started my handmade business, it was because I was tired of working for someone else, not having enough creative control, and I wanted something bigger and more meaningful to work…
Introverted, shy, nervous, or none of above but wanting to become a better salesperson? There are 3 steps to do so. We often feel we have good knowledge of our product, our customers, and ourselves but it’s important to get really specific for a deeper understanding of each area. These 3 steps can also help…
There are usually only a few things that throw a business of its path to success: Lack of demand for the product being offered That may be because there’s nothing different about it, learn how to correct that here …and a few more tips are here Too much selection is causing shoppers to make NO…
Parts of this article are from my ebook HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY There’s no way to guarantee your business will succeed or your products will sell, no matter how much research you do. But you can get a good idea of whether you’re…