In gardening, to keep plants healthy, you have to regularly trim away dead and living parts of it. The same must be done to keep a business healthy. If you’re not sure it makes sense to cut off perfectly healthy areas of your business or which areas to prune to promote growth, this…
Starting a handmade jewelry business is a good way to make money on the side. And it’s a business that can easily grow into a full-time business. I come across a lot of handmade businesses and love to challenge my ideas and theories to see if they match up with how handmade businesses,…
Going viral on social media is all about getting people to care about what you’re posting. There are several factors that must be in place such as using the correct platform for your business and audience, attracting the right audience for your products, posting at appropriate times, etc. But those are fairly easy to…
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE CUSTOMERS TO YOUR HANDMADE BUSINESS…
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers why most handmade business owners turn to…
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade business owners get frustrated with….
If you’ve started a newsletter for your handmade business but aren’t sure what to send each week or month, have I got a download for you! Before you jump in, I want to explain the purpose of it first. You’ve probably landed here because you know you should be making better use of…
If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost sales. If you don’t have a newsletter set up for…
Your small handmade business NEEDS email marketing in its life. It’s 4x more effective than social media is and it’s a guaranteed way to stay in touch with your followers. Facebook, Instagram or Twitter can change their algorithm at any time to limit how many people you reach, or even shut down your account without warning. …
November and December are two of the busiest shopping months of the year, thanks to all the gift-giving opportunities. Many businesses earn the majority of their revenue in the last quarter of the year. Are you ready to make the most of holiday sales? By the end of October, there’s not a lot of time…