When several businesses are selling similar products, consumers feel no urgency or desire to choose one business over the other. It often comes down to price. As a handmade business, you do not want to attract customers who are after the lowest price. It’s a hard game to keep up with and doesn’t create…
A little over a year ago, I felt completely hopeless about my business. I started each day with a pit in my stomach and went to sleep each night with sweaty palms. Made Urban was a failing business and I didn’t know what to do. I had one big light bulb moment that turned…
I honestly love reading stories like this one because they help me realize that every business goes through struggles and none are an overnight success. So I hope this story will inspire you too and show there are many failed business attempts, mistakes and years behind successful businesses. If you’re looking for advice on…
Who doesn’t want to sell more handmade products? Of course, that’s what every handmade business owner is after. But there’s a common misconception when it comes to sales. I can’t tell you how many times I’ve heard from business owners when wondering why they don’t sell more handmade products: People love my work, but they’re…
A USP is a unique selling position and should be considered an important aspect of your handmade business. Starbucks vs. Dunkin’ Donuts, Pepsi vs. Coke, Lululemon vs. Nike; each company is selling something very similar to the other so they must have a product feature that stands out or market their products in a way…
Most handmade business owners don’t check or follow the legal steps they must take when they start selling their crafts. It begins as a hobby, sewing bags, making some jewelry, knitting a few scarves, etc. and then the idea comes along that money can be made selling these crafts. The crafter signs up…
Since April 2018 has come and gone, the original content is no longer relevant. But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner. Please visit MONTHLY PLAN &…
Selling is not a strength of mine. But when I worked as a regional merchandiser for a major retailer, I participated in selling workshops because there were times I had to help customers and during busy shopping holidays, everyone had to sell, regardless of position or title. So I learned a sales technique or…
Since March 2018 has come and gone, the original content is no longer relevant. But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner. Please visit MONTHLY PLAN & CHECKLIST…
Since February 2018 has come and gone, the original content is no longer relevant. But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner. Please visit MONTHLY PLAN & CHECKLIST FOR A…