Asking for the sale is not as awkward as it sounds. The sales technique isn’t about coming right out and saying “will you please buy?”, but rather, asking questions that help a shopper make a decision to buy. If they’re not interested in buying, they’ll simply let you know. But if they’re on a…
It kind of amazes me how many handmade businesses start before they know who they’re starting for. No shame. I didn’t know who my ideal customer was when I started my first handmade business. However, that was over a decade ago and the Internet is much different today; rich with bloggers sharing free advice….
It’s funny, the day I started this article, I was browsing the Internet in the evening, killing time, and came across a *GQ interview with Steve-O. In the interview he mentions a stunt he was getting ready to pull. His plan was to sit in a lawn chair, on the roof of a wooden outhouse,…
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. Your customers are most certainly on one of the major social media platforms; Facebook, Instagram, Pinterest, or Twitter, so your business should be too. If your competitors,…
When several businesses are selling similar products, consumers feel no urgency or desire to choose one business over the other. It often comes down to price. As a handmade business, you do not want to attract customers who are after the lowest price. It’s a hard game to keep up with and doesn’t create…
A little over a year ago, I felt completely hopeless about my business. I started each day with a pit in my stomach and went to sleep each night with sweaty palms. Made Urban was a failing business and I didn’t know what to do. I had one big light bulb moment that turned…
I honestly love reading stories like this one because they help me realize that every business goes through struggles and none are an overnight success. So I hope this story will inspire you too and show there are many failed business attempts, mistakes and years behind successful businesses. If you’re looking for advice on…
Who doesn’t want to sell more handmade products? Of course, that’s what every handmade business owner is after. But there’s a common misconception when it comes to sales. I can’t tell you how many times I’ve heard from business owners when wondering why they don’t sell more handmade products: People love my work, but they’re…
A USP is a unique selling position and should be considered an important aspect of your handmade business. Starbucks vs. Dunkin’ Donuts, Pepsi vs. Coke, Lululemon vs. Nike; each company is selling something very similar to the other so they must have a product feature that stands out or market their products in a way…
Most handmade business owners don’t check or follow the legal steps they must take when they start selling their crafts. It begins as a hobby, sewing bags, making some jewelry, knitting a few scarves, etc. and then the idea comes along that money can be made selling these crafts. The crafter signs up…