A USP is a unique selling position and should be considered an important aspect of your handmade business. Starbucks vs. Dunkin’ Donuts, Pepsi vs. Coke, Lululemon vs. Nike; each company is selling something very similar to the other so they must have a product feature that stands out or market their products in a way…
Most handmade business owners don’t check or follow the legal steps they must take when they start selling their crafts. It begins as a hobby, sewing bags, making some jewelry, knitting a few scarves, etc. and then the idea comes along that money can be made selling these crafts . The crafter signs…
Since April 2018 has come and gone, the original content is no longer relevant. But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner. Please visit MONTHLY PLAN &…
Selling is not a strength of mine. But when I worked as a regional merchandiser for a major retailer, I participated in selling workshops because there were times I had to help customers and during busy shopping holidays, everyone had to sell, regardless of position or title. So I learned a sales technique or…
Since March 2018 has come and gone, the original content is no longer relevant. But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner. Please visit MONTHLY PLAN & CHECKLIST…
Since February 2018 has come and gone, the original content is no longer relevant. But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner. Please visit MONTHLY PLAN & CHECKLIST FOR A…
Those of us who create, often have a strong desire to. We didn’t start making bags, jewelry or scarves because handmade became trendy; we started because it excites us. But what do you do when your handmade products aren’t selling? It’s hard when your passion and hard work isn’t validated through sales. Even…
Sometimes, we can fall a little bit out of love with our Facebook pages, right? Sometimes it can just feel a bit laborious and we lose our mojo. At the time of writing this it’s early January. Most of us are feeling full from overloading on mince pies and chocolate, plus we’re…
February holds one of the first major gift-giving holidays of the New Year: Valentine’s Day, which is a great holiday to boost your handmade sales. To impact sales in February, you must start planning and marketing in January…at the latest. The further ahead you can plan, the better off you’ll be, ensuring you’re prepared…
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. In the past couple weeks there have been two products appear in my Facebook feed that have piqued my interest. One, I instantly purchased after visiting…