It was 8 am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet but decided we’d make eggs and hashbrowns once we got to our cabin. But first…we needed coffee. 2 caffeinated drinks were what we agreed on…
This week we have a guest post from the handmade bag expert, Javeriya Sid from Sew Some Stuff and Road to Online Bagpreneur. She has amazing advice on her websites and is sharing some awesome tips for photographing your handmade bags today. But the tips also apply to any type of product photography so be…
This week’s article is written by Jackie Muscat, who is a Facebook coach and kid’s mural artist. I’m so excited for her to share her expertise on a subject we could all use a little help in 😉 Learn more about Jackie and her free Facebook group at the end of this article. Let’s get…
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill in the blank template you can use: Why a series? Well, product descriptions tend to be overlooked by many makers….
I’ve been a business owner for over a decade now and know the most frustrating days are usually when you feel like you’re going in circles and getting nowhere. You don’t have a plan. You second-guess what you should be working on, get distracted and jump from one thing to another without much direction….
Marketing is essential to small business success but many business owners make these common mistakes. It’s easy to push marketing to the side, figuring the important aspects are to make product and sell it. But the number one question I see on message boards is; why aren’t my sales higher? That’s where marketing comes…
You design your handmade products, build up tons of stock, set up at a craft show and wonder if your products will sell. The hard part is; you’ll never know 100% what people will and won’t buy until you put it out there. But….you can increase your chances of creating a handmade…
It’s not uncommon, and so easy, to feel a little down and stuck after December. You’re tired from the holidays, have the back-from-vacation blues and are returning to your handmade business after one of your busiest months, filled with sales and craft fairs, and into a slow time full of crickets and empty inboxes. …
If you’re struggling to make sales in your
small handmade business, one of my first suggestions is to take a look at your
products. When you have a great product, people brag about it for you, write
good reviews, become repeat customers and if they own a shop, they carry it in
their store. Having a great product also helps take pressure off when it comes
to marketing and selling.
Marketing is my least favorite task as a handmade business owner. But it has to be done. As much as I wish I could create all day, the things I create won’t sell if I don’t dedicate just as much time to marketing and selling them. But if you’re like me, and self-promotion doesn’t come…