Making and selling crafts isn’t as simple as looking up an idea, learning how to make it and setting up a website or displaying it at a craft show to sell. You must find a unique angle for your crafts if you want to stand out and sell more. There isn’t a craft that doesn’t…
Many Etsy sellers have dealt with issues over the past few years as the rules and algorithms change. You’ll find many forums with Etsy sellers sharing how their shop traffic and sales are drastically down. Many stating sales dropped by 80% after an Etsy update and are wondering what to do now. Several…
It was 8 am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet but decided we’d make something once we got there. But we couldn’t wait that long for coffee. We pulled into the drive-through and had our two caffeinated drinks decided…
This week we have a guest post from the handmade bag expert, Javeriya Sid from Sew Some Stuff and Road to Online Bagpreneur. She has amazing advice on her websites and is sharing some awesome tips for photographing your handmade bags today. But the tips also apply to any type of product photography so be…
This week’s article is written by Jackie Muscat, who is a Facebook coach and kid’s mural artist. I’m so excited for her to share her expertise on a subject we could all use a little help in 😉 Learn more about Jackie and her free Facebook group at the end of this article. Let’s get…
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill in the blank template you can use: Why a series? Well, product descriptions tend to be overlooked by many makers….
I’ve been a business owner for over a decade now and know the most frustrating days are usually when you feel like you’re going in circles and getting nowhere. You don’t have a plan. You second-guess what you should be working on, get distracted and jump from one thing to another without much direction….
Marketing is essential to small business success but many business owners make these common mistakes. It’s easy to push marketing to the side, figuring the important aspects are to make product and sell it. But the number one question I see on message boards is; why aren’t my sales higher? That’s where marketing comes…
The hard part is; you’ll never know 100% what people will and won’t buy until you put it out there. But….you can increase your chances of creating a handmade product that sells and save costs along the way by doing research and working off facts, not guesses. Let’s assume you’re in the dream stage of…
When I was a visual merchandiser for a large retailer, so slow months after the holiday rush made it hard to get excited about work, but at least I had a boss telling me what to work on and giving me a sense of security. Once I started my handmade business, these times had me…