Each year I create a list of crafts you can make and sell that are seeing an increase in consumer demand (you can check that out here). I also look over the previous year’s trend list and see if those trends are still growing, are plateauing or declining in popularity. To create these lists, I…
A lot of trend lists simply share common themes they see on fashion runways. But those “trends” don’t always translate to consumers, and/or sales. To create my trend lists each year I use tools that analyze search volumes and traffic to website and product listings to determine exactly which products are seeing an increase in…
Valentine’s Day is a holiday you can work with to give your craft business’s sales a boost in the first quarter of the year. This article shares tips for marketing your products, as well as product ideas you can sell at craft shows and online, and keywords you may want to use online to drive…
Your business’s audience is the group of people you’re creating products for. With the endless possibilities of products you could make and people you could market and sell to, your audience must be more specific than “women who like jewelry”, “people who need art” or “those who like to support local and handmade”. A business’s audience is broken down…
You don’t have to wait for a new year to hit the refresh button on your business; you can turn things around at any point. The only requirement before jumping into change is looking back and reviewing what has brought you to where you are now; especially if you want to improve results. Let’s use…
It sounds contradictory, but the purpose of a loss leader is to make your business more money. In general, profit should be built into every product’s price. But in some cases, it may be beneficial for your business to NOT profit from a sale. This article explains what a loss leader strategy is, how it…
For many businesses, the last quarter of the year is the highest revenue generating quarter. Consumers are looking for deals, items they want to put on their Christmas wish list, and shopping for gifts to give. Make sure your business is prepared for those shoppers by taking the following 7 steps. 1 – Set…
For most craft businesses and Etsy shops, the months leading up to Christmas generate the most revenue. Here are 5 easy ways to boost that holiday revenue even higher this year. 1 – Gift cards/certificates Sell digital gift cards that can be redeemed in your Etsy shop , on your craft business’s website, or…
I love behavioural science and learning more about the psychology behind purchasing decisions. If you want more people to speak highly of your business and return to buy again, you must ensure they hold a good opinion of your business and its products. And whether or not someone perceives your business and/or products as good or…
Stocking stuffers tend to be smaller, lower-priced items. “Lower priced” will be different for each business, and depend on its target market. To some, $5 is lower-priced while others consider $30 lower-priced. How much time and money you spend on stocking stuffer items should reflect your target market and the quality and price they’ll expect. Most…