Before you can make a sale, you must first catch a shopper’s attention. If a shopper doesn’t notice your craft show booth or Etsy listing, or they do but aren’t drawn to it, you won’t have an opportunity to sell. You can’t build a display or create a listing that appeals to everyone. So you…
Digital products are often very profitable to sell online because you can create one digital product and sell it over and over to multiple customers. You may incur marketing and selling costs, but your production costs are zero (unless you make updates to the product). Some digital products are more popular than others and I’ve…
A piece of advice I often share is to refine your product line. Most handmade businesses I see are trying to offer too much selection. But I understand a lot of people don’t want to scale back. So if you insist on offering several different types of products, consider carrying a theme throughout them. …
This is a really easy and quick way to get ideas for new products, and get a general idea for what types of products are popular on Google (which typically means they’re popular on other platforms such as Etsy). Follow the 5 steps below to come up with a list of new product ideas to…
Most Etsy shops get their beginnings when a crafter makes a product for friends and/or family, decides they should try selling it, and then discover Etsy. The maker creates listings on Etsy and waits for sales to start coming in. This route leaves most makers disappointed when it’s months later and they have few to…
Whether you sell your handmade goods through Etsy or craft shows, you should plan ahead and use common gift-giving holidays, such as Mother’s Day, to your advantage. Help shoppers find the perfect gift for their mom (or mother figure) and make it easy for them. Here are 7 ideas to get you started. 1…
When I started selling at craft shows, I added anything I could make to my table in hopes of selling to more shoppers. Did my pajama bottoms help me sell to people who weren’t interested in a handbag? Yes. But did pajamas help me: build a handbag brand increase the perceived value of my handbags…
The easiest (and most efficient AND profitable) way to boost your revenue is to sell more to the shoppers you’re already attracting. To do that, you need to think about your customers’ journey with you. Imagining your customer and what they’re thinking, wondering, and wanting, before, during, and after buying from you ensures your shop…
If I could go back in time, there’s a lot of advice I would give myself about starting and running a business. Some of the most important information isn’t about steps to take, but rather, setting expectations. Business success relies heavily on being mentally prepared for what’s ahead. These are 10 things I think every…
There are a lot of things that need to be right to get shoppers to buy. But what if you can’t even get shoppers? You’re marketing your products but no one is paying attention. People aren’t even stopping to like, comment, or share your social media posts, browse the products on your craft show table,…