Whether you sell your handmade goods through Etsy or craft shows, you should plan ahead and use common gift-giving holidays, such as Mother’s Day, to your advantage. Help shoppers find the perfect gift for their mom (or mother figure) and make it easy for them. Here are 7 ideas to get you started. 1…
When I started selling at craft shows, I added anything I could make to my table in hopes of selling to more shoppers. Did my pajama bottoms help me sell to people who weren’t interested in a handbag? Yes. But did pajamas help me: build a handbag brand increase the perceived value of my handbags…
The easiest (and most efficient AND profitable) way to boost your revenue is to sell more to the shoppers you’re already attracting. To do that, you need to think about your customers’ journey with you. Imagining your customer and what they’re thinking, wondering, and wanting, before, during, and after buying from you ensures your shop…
If I could go back in time, there’s a lot of advice I would give myself about starting and running a business. Some of the most important information isn’t about steps to take, but rather, setting expectations. Business success relies heavily on being mentally prepared for what’s ahead. These are 10 things I think every…
There are a lot of things that need to be right to get shoppers to buy. But what if you can’t even get shoppers? You’re marketing your products but no one is paying attention. People aren’t even stopping to like, comment, or share your social media posts, browse the products on your craft show table,…
There are many people who have never heard of Etsy. Hundreds of thousands of people discover Etsy each month when they type keywords into Google and a page on Etsy shows up as a result. Below are just some of the handmade products people are viewing on Etsy, after a Google search. If you create…
I create this list by going through last year’s trends and looking at search volumes, as well as competition. I do use a tool that tells me the search volume a keyword has, as well as how competitive the term is. It’s not an exact science, however, I am basing my trend predictions…
Starting a craft business is relatively easy and low-cost. Once you make a product, you need a way to sell it. And although there are hundreds of options to choose from, it’s important to find a sales channel that’s a fit for your products, your brand, and for you. No matter which sales channel you…
I worked as a regional merchandiser for a major retailer and loved it when they sent the upcoming season’s lookbook that shared the new product collections. It was for employees’ eyes only and explained the inspiration behind each product collection. Their collections were always named after a popular movie, phrase, song, type of person, etc. For…
I love the start of a new year and setting new goals. Each January, I put a lot of time into goal-setting and creating a detailed plan. If you want to follow the detailed system I use, check out The Success Planner. For a quick and easy plan, you can follow the steps in this…