Not every introvert is the same, but this article is written from the perspective of an introvert who gets drained from talking and selling for hours. Whether you’re an introvert or not or love speaking or not, creating a display that helps sell is beneficial for everyone. Here are 10 elements to have in place…
These are simple ideas and can work regardless of what type of products you’re selling at an outdoor market. It should also only cost you a couple of pennies per customer. What you’ll gain are shoppers who are more enticed to come into your market booth and shop, stick around a little longer and be…
Regardless of what type of product you sell, every handmade business experiences a period of slow sales. These tips are here to help whenever that time strikes. You’re not alone if you feel your sales drop as the days get warmer and longer. Consumers are outside enjoying the nice weather and going on family vacations….
You’ve heard it before; product photography is important to your handmade craft business. But are you aware of how important? You quickly snap a photo with your camera phone and some decent lighting because it’s more important to get your handmade product posted with an average photo than to not post it at all. Those “quick pics”…
Although I don’t love selling, I picked up a few tips while working for major retailers that are easy and effective. I’m not one for pushy sales tactics but you also don’t want to hear crickets when people are at your booth. Craft show shoppers want the experience of chatting with the maker; there’s a…
If you participate in enough craft shows, you’ll end up at a slow craft show that desperately needs to attract shoppers. It doesn’t matter how well the event organizer or you, the vendor, prepare, some things are out of everyone’s control. Whether the lack of attendance is due to poor marketing by the organizer or…
The brands that grow the quickest are the ones that get people talking. When your shoppers and customers become raving fans, they help promote your products and your handmade business. Here are a few ways to get your customers to share your business and its products. 1) Capture your Business Card Information It’s much…
Handmade jewelry is a popular product to sell online and at craft shows. In fact, it’s probably safe to say, jewelry is the most saturated category in handmade products. It’s a great place to start because even if you’re a beginner, you can create beautiful pieces and the start-up costs can be kept relatively low….
Everyone wants to sell more handmade products. But to do so, you must get out of the seller mentality and think about buyers and the way they shop. Major retailers do a good job of this. Their focus is on the buyer from beginning to end. The owner of a retail store/company isn’t choosing products…
You’ll see a much bigger return on investment from craft shows if you’re able to generate sales after an event. But if shoppers don’t remember your business a day or two after seeing your booth at a craft show, they’re not going to buy. Handing out business cards isn’t enough to stay top of mind…