If your profit margins are lower than you’d like, or if your production costs are causing you to raise prices higher than you’d like, then you may want to find ways to lower production costs. >> First, make sure you’re setting prices right: The Right Way to Price a Handmade Product (Step-by-Step Formula) Here are ways…
Product – check, amazing display – check, business cards – check! You’re all set to attract, obtain and keep customers at a craft sale right? Weeeeellll…there’s another important aspect many people forget that should become part of your craft show checklist. We know selling your product is your first choice. And if they don’t buy…
Swag bags are a good way for events to offer shoppers a perk. They also give businesses that contribute an item a marketing opportunity. Unfortunately, they’re often filled with items shoppers won’t use, don’t necessarily want, and may end up tossing. As a craft show vendor, swag bag items should give you a return on…
If you walk into any retailer at the mall, you’ll find that almost all of them follow similar techniques for catching a shopper’s eye, drawing them in, and selling to them. These tried and true strategies can boost your sales at craft shows. Retail best practice #1: Window Displays Retailers use the windows of…
Chances are, you won’t be the only one selling handmade goods under your category at a craft show. If it’s a popular craft show, it will be competitive to get shoppers’ attention and you’ll likely be competing with fellow jewelry designers, knitters, soap makers, etc. at most events. Most juried craft shows will limit how…
Craft shows can be really intimidating for introverts; not only are you putting your work out there for people to critique, you have to put yourself out there, spending the entire day around crowds of people, chatting with strangers. I know from experience how intimidating it can be; do I say hi? They didn’t hear…
Not all introverts are the same but as an introvert (who can be shy), craft shows can be an uncomfortable shopping environment for me. Although introverts do tend to be the minority , it’s estimated that 25% to 40% of the population is introverted, so you will encounter several at a craft show. These are my tips…
Slow craft shows can happen because of lack of marketing efforts or due to unforeseen circumstances, such as a snowstorm. If the possibility of shoppers showing up is looking bleak, here are 5 things you should consider doing to work on your business. 1 – Stay open & positive Slow craft shows are frustrating….
When I bring my husband to Farmers’ Markets or craft shows that will have food vendors, I know we better have full wallets. Just the other day we made a quick trip to our local Farmers’ Market for 2 things and 2 things only. Just as we were about to head out, a question came…