How To Photograph Your Handmade Goods
Photographs of your handmade goods are almost as important as the handmade goods themselves. When you’re selling online they act as your salesperson and give the shopper an idea of what your business is all about. Poor-quality photos can indicate to online shoppers that your business is poorly run or that the quality of your…
How To Make a Backdrop for Your Handmade Goods
When you’re selling your handmade items online, your photographs are almost as important as the item itself. Photos are your first impression, your salesperson and your description all in one. Blurry, poorly lit photos that don’t show off the details of your work won’t do you any favors when it comes to capturing shopper’s attention…
How To Create a Lookbook For Your Handmade Products
Lookbooks are a great way to show off the products you offer and convey their stories. They’re similar to a catalogue, however, they don’t tend to showcase every piece a business offers but rather focus on key pieces that define a collection or a brand. A catalogue will also include product information (e.g. price, sizes,…
5 Things to do When you’re at a Slow Craft Show
Slow craft shows can happen because of lack of marketing efforts or due to unforeseen circumstances, such as a snowstorm. If the possibility of shoppers showing up is looking bleak, here are 5 things you should consider doing to work on your business. 1 – Stay open & positive Slow craft shows are frustrating….
10 Questions to Ask Before Committing to a Craft Show
Craft shows are a great way to sell your handmade goods, especially if you make items that tend to sell well at craft shows. There’s no way to guarantee a successful show, as there are elements (like the weather) that are out of everyone’s control. However, when you’re thinking about applying to a craft show…
10 Steps To Get Your Handmade Products In Boutiques
If you want to expand your reach and get your products into retail stores around your city, province, or even country, you need to make a plan. Selling wholesale to retailers requires you to know your numbers, be organized, and stay ahead of schedule so you can fulfill orders promptly. Here are 10 steps to…
Shopper Etiquette at a Craft Show
Craft shows are such a unique and fun experience. If you’re heading to one, you’re obviously a conscious shopper and would never intentionally insult a vendor, but here are a few things you may not have thought of from a vendor’s perspective. 1) Try to pay in cash There are a lot of vendors who are taking advantage…
Craft Show Etiquette
This is a guide for Craft Show Vendors. We also have an article on Craft Show Etiquette for Shoppers 🙂 I remember how nervous I was at my first craft show. I had no idea what to expect and felt like a total outsider. There are usually unwritten rules with any group or organization so this article…
Sell More at a Craft Show with a Simple Question
When I bring my husband to Farmers’ Markets or craft shows that will have food vendors, I know we better have full wallets. Just the other day we made a quick trip to our local Farmers’ Market for 2 things and 2 things only. Just as we were about to head out, a question came…
5 Things to do Before Booking a Craft Show
If you’ve never participated in a craft show before, you may have a hard time deciding which ones are for you. Use this article as a guide to help you sift through the craft fairs in your area and make profitable choices. 1) Check out craft sales as a shopper Take your time to…
10 Reasons to Support Local Small Businesses
It’s not always the most convenient or the cheapest option to buy from a local business, but the upsides of supporting local are greater than the downsides. Let’s look at the ways supporting local businesses benefits you in the short and long run. And why big box stores can ultimately be harmful to the local…
Consignment Inventory Tracking Spreadsheet
When selling handmade products, consignment stores are a great way to get to test your products in retail stores, and test your profit margins. Often, a consignment store will take a smaller percentage of your sales that if you sold the products upfront at wholesale prices. *Here’s an article on consignment splits:What’s a Fair Consignment…