Top Searched Products (Spring 2022)

 

Each year, I put together a list of trending crafts people can make and sell. This year, I wanted to create a list of the most searched products on the Internet. This list is based on stats I’ve researched, rather than the opinions of industry experts.

 

I’ve updated this list for the second quarter of 2022.

 

 

Important notes about this list

Please have a quick read over the points below so you have a better understanding of how I created this list and how you can, and should, use it.

 

Categories

I included several different categories of products in my list. If there was a really low search volume and not many keywords for a specific type of product (e.g. “clutch”), I didn’t include it in this list. But that doesn’t mean people aren’t searching for a product, it just didn’t make my list 😉

Feel free to leave a comment with additional categories of products you’d like to see included in the future. I can’t include every type of product and I can’t create lists for a specific type of product; I can search broader categories and subcategories of products.

 

Easy to rank keywords

I filtered my searches to find the keywords that are the easiest for a small business to rank for.

This means, if you create a product based on a keyword in this list, it will be fairly easy for your listing to appear in the top 10 results of a Google search. You’re less likely to be competing with a big brand or thousands of other businesses trying to rank for the same keyword.

 

Search Volume

Search volume numbers are approximate.

I’ve used tools that tell me the approximate search volume a keyword has. This number is based on global monthly searches. Meaning, how many times people across the globe type a keyword phrase into Google in a month (these numbers are averages based on an entire year). The search volume for a keyword is typically lower in the US (or for a specific country). Something to keep in if you only sell your products within your country.

For each type of product (e.g. ring), I’ve listed the *highest searched phrase (highest based on my criteria; easy to rank for and isn’t copyright infringement) at the top of the section and the search volume decreases as you go down the list.

There are MANY other terms people search for in a month. I just couldn’t include everything on my list.

 

Copyright Laws

It’s very important to note; I intentionally left out keywords that would be a copyright infringement to create (e.g. Prada headband. Although it’s a popular search, a small business creating a “Prada headband” would be committing copyright infringement).

That being said, I am not an expert in every category of product and did not research every keyword on this list to see if it’s a popular keyword because of a brand.

Please learn about the laws your business must follow and conduct your own research to understand what a keyword means and ensure you won’t be committing copyright infringement by creating a product with a specific name.

>> Laws for Selling Handmade

 

Exact Phrases

Sometimes a keyword phrase appears more than once (e.g. lanyard keychain, key chain lanyard). It’s important to note the different terms, spellings, etc. as these are exact phrases people are typing into Google. It would be wise to use alternative names in Etsy tags, product descriptions, etc.

It’s also important that if you decide to create a product based on a keyword in the list below, you use the exact keyword online.

For example, if you decide to make a lanyard keychain, make sure you list it as that online (“Lanyard Keychain”). Don’t call it a “Badge Holder” or another cute name. You can add adjectives to it (e.g. “Pink Lanyard Keychain” or “Rhinestone Lanyard Keychain”), but make sure the main keywords are used (I explain where to use them below).

The closer to the front of the name, the better.

For example, “Lanyard Keychain: Pink & White” is preferred over “Pink & White Lanyard Keychain”.

 

Non-Exhaustive

Just because you don’t see a term listed here, does not mean it’s not popular. This list could go on and on. I simply filtered my search by very easy to rank for phrases and only listed a handful of results.

 

No Guarantees

Just because you create a product or product listing using a keyword in this list, does not mean you’ll automatically rank for it, or sell that product (that’s up to you).

However, you have a better chance of your product listing appearing high in Google searches if you create a product based on the list below, and use a keyword listed below for your product title, in your product descriptions, in your product tags, etc.

 

You may also be interested in:

>> This year’s trend list

 

Now, let’s take a look at some of the popular keywords that are being searched.

 

RING (Top to bottom 46,000 – 11,000 global monthly searches)

Fake nose ring
Amethyst rings
Cat noir ring
Gold nose ring
Chrome hearts ring
Butterfly ring
Jade ring
Evil eye ring
Ring holder
Moldavite ring
Black onyx ring
Heart ring
Initial ring
Rose quartz ring
Infinity ring
Moon ring
Chocolate diamond ring
Black ring
Peridot ring
Frog ring
Crown ring
Aquamarine engagement ring
Cross ring
Citrine ring
Magnetic septum ring
Ring holder necklace
Salt and pepper diamond ring
Teardrop ring

 

NECKLACE (Top to bottom 122,000 – 17,000 global monthly searches)

Evil eye necklace
Carnelian necklace
Butterfly necklace
Rose quartz necklace
Tennis necklace
Moldavite necklace
Layered necklace
Amethyst necklace
Ruby necklace
Diamond tennis necklace
Buddha necklace
Shark tooth necklace
Mens pearl necklace
Shell necklace
Moon necklace
Lego heart necklace
St Christopher necklace
18 inch necklace
Gold choker necklace
Sunflower necklace
Lariat necklace
16 inch necklace
Sideways cross necklace
You are my sunshine necklace
Moonstone necklace
Paperclip necklace
Star necklace
Italian horn necklace
Star of David necklace
Virgin Mary necklace
Aquamarine necklace
Snake necklace

 

BRACELET (Top to bottom 31,000 – 9,300 global monthly searches)

Jade bracelet
WWJD bracelet
Chakra bracelet
Gold bangle bracelet
Pearl bracelet
Gold ankle bracelet
Rose quartz bracelet
Red bracelet
Forever bracelet
Amethyst bracelet
Feng Shui bracelet
Clay bead bracelet
Cross bracelet
Chain bracelet
Infinity bracelet
Gold charm bracelet
Copper bracelet for men
Carnelian bracelet
Heart bracelet
What would Jesus do Bracelet
Rosary bracelet
Butterfly bracelet
Nail bracelet
Emerald bracelet
Rope bracelet

 

EARRINGS (Top to bottom 45,000 – 7,300 global monthly searches)

Cross earrings
Cross earrings men
Flat back earrings
Diamond hoop earrings
Swarovski earrings
Hoop earrings for men
Butterfly earrings
Emerald earrings
Rose gold earrings
Gold stud earrings
Opal earrings
Threader earrings
Pearl drop earrings
Christmas earrings
Chain earrings
Heart earrings
Bamboo earrings
Tassel earrings
White gold hoop earrings
Surgical steel earrings
Mens hoop earrings
Safety pin earrings
White gold earrings
Ruby earrings
Black earrings
Gold nugget earrings
Beaded earrings
Pearl hoop earrings
Red earrings
Feather earrings
Chandelier earrings
Snake earrings
Star earrings
Nugget earrings

 

HEADBAND (Top to bottom 14,000 – 5,300 global monthly searches)

Cat ears headband
Pearl headband
Turban headband
Spa headband
Flower headband
Black headband
White headband
Winter headband
Red headband
Unicorn headband
Rhinestone headband
Zigzag headband
Makeup headband
Bunny ears headband
Silk headbands
Halo headband
Purple headband
Diamond headband
Heart headband
Gold headband
70s headband
Headband for washing face
Scarf headband
Pre wrap headband
Pink headband

 

HAIR CLIP (Top to bottom 7,500 – 1,000 global monthly searches)

Butterfly hair clip
Banana hair clip
Resin hair clip
Gold hair clip
Hawaiian flower hair clip
Dragonfly hair clip
Volumizing hair clip
Bird nest hair clip
Flower hair clip
Japanese hair clip
Red hair clip
Tortoise hair clip
Sunflower hair clip
Hair clip for men
Snowflake hair clip
Machete hair clip
Lighter hair clip
Seashell hair clip
Bunny hair clip
Metal hair clip
Moon hair clip
Bone hair clip
French twist hair clip
Octopus hair clip
French hair clip
Jeweled hair clip
Daisy hair clip

 

TIARA (Top to bottom 9,800 – 800 global monthly searches)

Princess tiara
Birthday tiara
Gold tiara
Black tiara
Golden tiara
Flower tiara
Sweet 16 tiara
Swarovski tiara
Princess crown tiara
Crystal tiara
Dog tiara
Rose gold tiara
Pink tiara
Tiara headband
Mermaid tiara

 

PURSE (Top to bottom 30,000 – 7,300 global monthly searches)

Pop it purse
Black purse
Pink purse
Man purse
White purse
Red purse
Basketball purse
Heart purse
Heart shaped purse
Green purse
Guitar strap purse
Cowhide purse
Mini purse
Purple purse
Orange purse
Wallet purse
Mermaid purse
Purse straps
Yellow purse
Brown purse
Ugly purse
Dog purse
Black leather purse

 

SHOULDER BAG (Top to bottom 12,000 – 2,900 global monthly searches)

White shoulder bag
Black leather shoulder bag
Nylon shoulder bag
Brown shoulder bag
Pink shoulder bag
Canvas shoulder bag
Quilted shoulder bag
Chain shoulder bag
Green shoulder bag
90s shoulder bag

 

TOTE BAG (Top to bottom 53,000 – 2,700 global monthly searches)

Black tote bag
Neoprene tote bag
Mini tote bag
Quilted tote bag
Mens tote bag
Brown tote bag
Nylon tote bag
Corduroy tote bag
Tote bag with pockets
Puffer tote bag
Pink tote bag
Mens tote bag
Denim tote bag
Woven tote bag
Red tote bag
Green tote bag
White tote bag
Black canvas tote bag
PVC tote bag

 

EVENING BAG (Top to bottom 3,700 – 400 global monthly searches)

Silver evening bag
Black evening bag
Gold evening bag
Silver clutch evening bag
Navy blue evening bag
Navy evening bag
White evening bag
Rose gold evening bag
Pink evening bag
Pewter evening bag
Beaded evening bag Pearl evening bag
Blue evening bag
Nude evening bag
Champagne evening bag

 

BACKPACK (Top to bottom 61,000 – 9,600 global monthly searches)

Black backpack
Pink backpack
Unicorn backpack
Mesh backpack
Pop it backpack
Dinosaur backpack
Tie dye backpack
Shark backpack
Skateboard backpack
Corduroy backpack
Smell proof backpack
Crossbody backpack
White backpack

 

DIAPER BAG (Top to bottom 2,600 – 1,500 global monthly searches)

Custom diaper bag
Personalized diaper bag
Mini diaper bag
Diaper bag organizer
Diaper bag organizer pouches
Camo diaper bag
Diaper bag for twins
Pink diaper bag

“Nappy bag” is also a popular term for a diaper bag with over 24,000 global month searches, but in the US, there are only 250 monthly searches on average.

 

WALLET (Top to bottom 25,000 – 5,700 global monthly searches)

Keychain wallet
Trifold wallet
Lanyard wallet
Chain wallet
Crossbody wallet
Wallet purse
Wallet on chain
Card wallet women’s
Pink wallet
Wallet keychain
Chain wallet for men
Mini wallet
Black wallet
Long wallet
Wallet with chain

 

PHONE CASE (Top to bottom 56,000 – 4,700 global monthly searches)

Pop it phone case
Phone case sticker pack
Thermal phone case
Clip on phone case
Phone case stickers
Plastic phone case
Popit phone case
Pink phone case
Black phone case
Butterfly phone case
Cow print phone case
Heart phone case
Puffer phone case

 

KEYCHAIN (Top to bottom 25,000 – 7,800 global monthly searches)

Keychain wallet
Resin keychain
Car keychain
F**k the patriarchy keychain
Pop it keychain
Leather keychain
Lanyard keychain
Keychain holder
Wristlet keychain
Keychain for men
Bottle opener keychain
Macrame keychain

 

COSMETIC BAG (Top to bottom 600 – 200 global monthly searches)

Canvas cosmetic bag
Drawstring cosmetic bag
Pink cosmetic bag
Neoprene cosmetic bag
Weekender cosmetic bag

 

MAKEUP BAG (Top to bottom 7,200 – 700 global monthly searches)

Clear makeup bag
Pink makeup bag
Monogrammed makeup bag
Canvas makeup bag
Black makeup bag
Holographic makeup bag
Floral makeup bag
Bridesmaid makeup bag
Monogram makeup bag

 

BELT (Top to bottom 50,000 – 12,000 global monthly searches)

Corset belt
Chain belt
Dress belt
Studded belt
Rhinestone belt
White belt
Gold belt
Suspender belt
Brown belt
Harness belt

 

CANDLE (Top to bottom 11,000 – 4,400 global monthly searches)

Cereal candle
Lucky charms candle
Black flame candle
Bubble candle
Black candle
Bleeding skull candle
Coffee candle
Blue candle
Cereal bowl candle
Rose candle
Skull candle
White candle
Eucalyptus candle

 

CANDLE HOLDERS & ACCESSORIES (Top to bottom 12,000 – 3,600 global monthly searches)

Votive candle holders
Pillar candle holders
Wall candle holders
Candle snuffer
Hurricane candle holders
Taper candle holders
Gold candle holders
Candle sconces
Candle wall sconces
3 wick candle holder
Black candle holders
Wooden candle holders
Brass candle holders
Candle wick trimmer
Candle warmer lamp
Crystal candle holder
Tall candle holders
Wood candle holders

 

ART (Top to bottom 20,000 – 12,000 global monthly searches)

Mushroom art
Dark art
Skull art
Lego art
Wolf art
Black love art
Mermaid art
Lesbian art
Boho wall art
Horror art
Cute art
Black and white abstract art
Moon art
Minimalist line art
Boho art

 

BATH (Top to bottom 6,500 – 300 global monthly searches)

Rainbow bath bomb
Bath bomb gift sets
Himalayan salt bath
Bath salt container
Bath bomb advent calendar
Bath bomb ring reveal
Unicorn bath bomb
Galaxy bath bomb
Glitter bath bomb
Bath bomb holder
Magic rainbow bath bomb
Rainbow cloud bath bomb
Bath bomb subscription box
Blood bath bomb
Donut bath bomb
Money bath bomb
Shark bath bomb
Bioluminescent bath bomb
Eczema bath bomb
Eucalyptus bath bomb
Giant bath bomb

 

BATH CADDY / TRAY (Top to bottom 500 – 90 global monthly searches)

Baby bath caddy
Marble bath caddy
Teak bath caddy
Live edge bath caddy
Black bath caddy
Coffin bath tray
Marble bath tray
Black bath tray

 

SOAP (Top to bottom 12,000 – 6,400 global monthly searches)

Lava soap
Turmeric soap
Unscented soap
Soap on a rope
Sulfur soap
Green soap
Antifungal soap
Shapeable soap
Soap saver

 

SKINCARE (Top to bottom 7,000 – 1,800 global monthly searches)

Lash cleanser
Eyelash extension cleanser
Eyelash cleanser
Green tea cleanser
Antiseptic skin cleanser
African detox cleanser

 

ESSENTIAL OIL (Top to bottom 2,600 – 1,000 global monthly searches)

Amber essential oil
Essential oil necklace
Essential oil holder
Car essential oil diffuser
Gardenia essential oil
Mastrante essential oil
Ravintsara essential oil
Litsea essential oil
Honey suckle essential oil
Lilac essential oil
Winter essential oil blends
Essential oil for itching
Strawberry essential oil
Balsam fir essential oil
Deep blue essential oil
Magnolia essential oil
Nag champa essential oil
Breathe easy essential oil
Pumpkin spice essential oil

 

QUILT (Top to bottom 8,300 – 1,700 global monthly searches)

Quilt rack
Christmas quilt
Kantha quilt
White quilt
Oversized king quilt
Linen quilt
Green quilt
Velvet quilt
Quilt ladder
Boho quilt
Blue quilt
Toddler quilt
White quilt king
Black quilt
Full size quilt
Yellow quilt
Quilt wall hanging
Floral quilt
Purple quilt
Cotton quilt king
Quilt skirt
Lightweight quilt
Summer quilt
While quilt queen
Christmas quilt sets
Twin xl quilt
Sage green quilt
Sunflower quilt
Quilt racks
Pink quilt
Gray quilt
Teal quilt
Black and white quilt
Rainbow quilt
Halloween quilt
Navy quilt

 

TABLECLOTH (Top to bottom 9,900 – 2,200 global monthly searches)

Oval tablecloth
Square tablecloth
Outdoor tablecloth
Fall tablecloth
Halloween tablecloth
Easter tablecloth
White tablecloth
Rose gold tablecloth
Round Christmas tablecloth
Spring tablecloth
Pink tablecloth
Oblong tablecloth
90 inch round tablecloth
Burlap tablecloth
Waterproof tablecloth
Christmas tablecloth rectangle
Round vinyl tablecloth
Navy blue tablecloth
Green tablecloth
Plaid tablecloth
Picnic tablecloth
Yellow tablecloth
Lace tablecloth
Blue tablecloth
Vinyl Christmas tablecloth
Outdoor tablecloth with umbrella hole
Black tablecloth
Gold tablecloth
Silver tablecloth
Sequin tablecloth
Purple tablecloth
Checkered tablecloth
Burgundy tablecloth
Floral tablecloth
Boho tablecloth

 

NAPKIN (Top to bottom 43,000 – 1,000 global monthly searches)

Napkin holder
Christmas napkin rings
Gold napkin rings
Napkin holders
Thanksgiving napkin rings
Napkin dispenser
Silver napkin rings
Modern napkin holder
Fall napkin rings
Gold napkin holder
Easter napkin rings
Cocktail napkin holder
Farmhouse napkin holder
Wooden napkin rings
Christmas napkin holders 1K

 

PLACEMAT (Top to bottom 1,800 – 800 global monthly searches)

Valentine placemat
Table runner and placemat set
Macrame placemat
Dog placemat
Gold placemat
Snowflake placemat
Wedge placemat
Black and white placemat
Purple placemat
Red placemat
Turquoise placemat

 

KITCHEN LINENS

*The search volumes for tea towels, dish towels, and dishcloths were quite low. That tells me they’re not items people actively shop for. They’re likely items people grab at the grocery store when they need them, or if one stands out to them in a store. Or, that people will shop the general category of tea towels (for example), but not have a specific type of tea towel in mind when shopping (e.g. people don’t look for “black and white tea towel” or “floral tea towel”).

APRON (Top to bottom 12,000 – 1,400 global monthly searches)

Leather apron
Sexy apron
Bar leather apron
Black apron
Barber apron
Work apron
Waist apron
Woodworking apron
Shop apron
Denim apron
Waterproof apron
Hair stylist apron
Cross back apron
BBQ apron
Christmas apron
Linen apron
Welding apron
Half apron
Gardening apron
Potters apron
Server apron
Japanese apron
Grilling apron
Egg apron
Painting apron
Waitress apron
Apron with pockets
Tool apron
Artist apron
Pink apron
Carpenter apron
Black apron with pockets
Toddler apron
Crossback apron
Plaid apron

CENTERPIECE (Top to bottom 4,100 – 1,000 global monthly searches)

Candle holder centerpiece
Christmas candle centerpiece
Eucalyptus centerpiece
Farmhouse centerpiece
Centerpiece for coffee table
Centerpiece kitchen island decor ideas (*good idea for a blog article or newsletter)
Kitchen island centerpiece
Farmhouse table centerpiece
Moss centerpiece
Geometric centerpiece
Moss bowl centerpiece
50th birthday centerpiece
Tropical centerpiece
Pampas grass centrepiece
Wooden centerpiece
Driftwood centerpiece

 

OTHER CATEGORIES

If you would like to see another category on this list, please comment below and I’ll consider adding it to the next report 🙂 The more interest there is in a category the more likely I’ll research it, so please, comment away!

 

I’m unable to conduct searches for specific products.

 

For example, I can compile a list for “necklaces” (category) but am unable to create a list for “resin necklaces”.

 

 

How to use this list

This is a starter list. It has a lot of ideas for products you can create, based on what consumers are searching for.

 

However, it’s often not enough to simply create a product following the description of a keyword in this list (e.g. pink backpack), and to name it using the same keyword (“Pink Backpack”).

 

You want to do some research to ensure it’s a good keyword to target and perhaps even find a niche within a keyword (e.g. “Kids pink backpack”), as some of the terms are pretty broad (e.g. “pink hat”).

 

Here’s how I would use the words in this list:

 

Google a keyword

Choose a keyword from the list below and type it into Google.

 

For example, let’s say I make backpacks and I notice “pink backpack” in the list below. I would type “pink backpack” into Google.

 

 

Look at Google image results

In Google search results, I would look at the images that appear on the first page of Google, or under the “Images” tab, to get a better idea of what people are looking for when they type “pink backpack” into Google.

 

Google knows this information (what type of pink backpack people are looking for when they search “pink backpack”), based on a bunch of user stats they gather.

 

If thousands of people are looking for a pink backpack and they click on results with a hot pink backpack, Google will favour those results (hot pink backpacks) moving forward, and start to show more hot pink backpacks in the top 10 results.

 

However, in this scenario, when I type “pink backpack” into Google, almost all of the images show more of a blush pink/dusty pink/pastel pink backpack.

 

This tells me, a softer pink coloured backpack is what people are looking for.

 

 

Look at Google’s top results

Again, Google is telling you what people are looking for (and what Google wants to present) based on its top results.

 

Click on the websites that appear on the first page of Google and gather details.

 

>> Is the result linking to a product listing? What’s the product listing like; detailed? Lots of photos?

OR

>> Is the result linking to an article explaining the pink backpack trend?

 

In my “pink backpack” example, Google links to website pages that have several backpacks that incorporate pink listed on one page.

 

What I would do with this information is create a page on my website, or a section in my Etsy shop, titled “Pink backpacks” and have several pink backpacks listed.

 

 

Look at “People Also Ask” and Related Searches sections

Some Google searches will have a “People Also Ask” section. As you click on the dropdown next to a question, Google will load more questions.

 

These popular questions may give you an indication of what people are specifically looking for.

 

For example, a question in this section asks if pink backpacks are good for school. This may indicate people want a pink backpack that’s ideal for carrying books, as opposed to a pink backpack to be used as a purse.

 

In my example, many of the questions and related searches are related to Victoria’s Secret, because they have a department of their brand called PINK. If “pink” wasn’t a popular search term under several other products, I might assume people are searching for the brand Victoria’s Secret Pink when they search for a “pink backpack”.

 

However, because Google shows several brands of backpacks in the search results, and several images of pastel pink backpacks, I believe consumers are searching for a pink coloured backpack, not a Victoria’s Secret PINK brand backpack.

 

The Related Searches section gives me more details to focus on if I decide to create a pink backpack:

• pink laptop backpack
• blush pink backpack
• light pink backpack Amazon (although people are looking for this item on Amazon, “light pink” is still relative)

 

If you have a website, you may also get article ideas from the People Also Ask (PAA) section.

 

For example, “pillbox hat” is another popular term on the list below. The PAA section has the following questions:

• Why is it called a pillbox hat?
• What is a pillbox hat used for?
• How do pillbox hats stay on?
• When was the pillbox hat popular?

 

Each of these questions would make a great article title.

 

If someone Googles a question and your article appears as a result, they may click to read the article. Once they’re on your site, they’ll see you sell pillbox hats, and click around to shop.

 

 

Look at Google Autofill

Type your keyword into Google (e.g. pink backpack) but don’t hit return/enter. Look at what Google suggests below the search bar.

 

These auto suggestions can give you more details about what people are looking for, or ideas for other keywords to use.

 

For example, “pink backpack purse” is an auto suggestion. I could work the keyword “purse” into my product listing so it’s more likely to appear if someone searches “pink backpack purse”.

 

 

Search other platforms

Look for clues that reinforce a keyword is ideal for you to target. Platforms, aside from Google, may also uncover more details or niches or a product.

 

I might take a specific term (e.g. pink backpack) or a less specific term (e.g. backpack) and enter it into search bars on other platforms.

 

For example, I may:

• Use Google Trends to see if “pink backpack” ranks there
• Type “backpack” into Pinterest to see if there are many images of pink backpacks, or type “pink backpack” into Pinterest and see if there are many results
• Look at influencers on Instagram to see if they’re sporting pink accessories
• Search bigger competitors to see if they’re carrying pink backpacks

 

 

Implement the keyword

If you’ve decided a keyword is a good one for your business to target, you must then create a product that fits the description of what people are searching for, and based on your research (for example, I would want to create a light pink backpack, not a hot pink backpack).

 

When you list that product online, be sure to use the exact keyword phrase. For example, I would name my product “Pink Backpack” or perhaps “Pink Backpack Purse”. But I would not list my product as “Pink and White Backpack” or “Pink School Bag”.

 

Use the exact phrase. You may use the phrase for/in:

• Product listing name
• Product description
• Etsy tags
• Etsy section
• Etc.

 

You don’t want to overdo it, but the more you use a keyword on a page or on your website, the easier it is for Google to understand your website/Etsy listing/Etsy shop/etc. has what people are searching for.

 

 

I hope this list was helpful! 🙂