Marketing is essential to small business success but many business owners make these common mistakes. It’s easy to push marketing to the side, figuring the important aspects are to make product and sell it. But the number one question I see on message boards is; why aren’t my sales higher? That’s where marketing comes…
When it comes to selling handmade online, It doesn’t matter which marketplace you sign up for, which platform you use to build your website or which social media site you post to, you cannot rely on traffic just rolling in. I really do wish it worked that way though, for your sake and mine….
Craft show mistakes can be costly. They not only harm your sales the day of the event, but they can also harm your brand and get in the way of future sales. I was the poster child for a craft show don’t when I started out. But having spent over a decade selling and…
If you have a product you know will sell well at craft shows, it’s time to start applying to the best ones. But you want to take the necessary steps on your application form to ensure it doesn’t get tossed. Craft Show organizers are friendly people and would probably never physically or electronically trash your…
I know I share a LOT of rules, tips, ideas, and ways for a craft show display to sell more. And you should definitely experiment with your display to see what increases sales for your business. (I’ve included a list of articles that share ideas for your craft show display and mistakes to avoid…
DOWNLOAD THE STEP-BY-STEP GUIDE MAKE MORE MONEY AT CRAFT FAIRS Everything you need to know about selling at craft shows and walking away with a profit. SELL AT CRAFT SHOWS Craft shows require a lot of time and money. Setting up at one doesn’t guarantee sales or profits. The following resources will help. 10 TIPS…
Craft show season is a busy time for handmade businesses and there’s a lot to do to prepare and usually very little time. Being more right-brained, I was never the best at time management and logical planning. I kind of just went with the flow and panicked the week before a show, pulling all-nighters to…
Whether you’re starting a jewelry business, scrunchie business, candle business, or any other type of crafty business, the basic steps are the same. This article shares the essential steps to starting a craft business and is a simple quick-start guide. Each step shares a brief explanation and then links to articles to help you dive…
USP stands for unique selling position. In simple terms, it tells shoppers who your product is for, what makes it different and why they should purchase from you. There are different ways to develop a unique selling position but the formula I like to follow is: Niche Market + Niche Product + Benefit = USP…
Starting a jewelry business without a target market in mind is sort of like planning a trip without knowing where you’re going, who you’re going with, how you’re going to get there, etc. >> You must know the exact location you want a plane to land if you’re going to plan a trip. >> You…