If you plan to use craft shows as a sales channel for your business, you don’t want to make a bad impression on organizers who decide whether or not you’ll be accepted as a vendor. These are common mistakes vendors make that can annoy craft show organizers and have them second-guessing if they want you…
I created this “trend” list a little differently than my other trend lists (e.g. this year’s craft trends). This list is based on products that are commonly purchased for the holiday season either for gifts, decorating, or hosting. I’ve listed items that are showing high search volumes and appear to be on an upward trend heading…
There are a lot of specific reasons a small creative business will struggle to succeed. I’m not covering everything that can sink a business, but rather 3 common mistakes that will set you up to struggle. 1) Selling entry level products “Entry level products” are products that require basic/beginner skills to make and almost…
To share the lessons in this article, I’ve replicated a craft show display I saw online that I thought could use some improvement, and have explained what I would change and how. Does the “before” display work? Yes. Could it use some improvement? Also, yes. I chose this display to replicate because it illustrates the…
Starting a craft business is relatively easy and low-cost. Once you make a product, you need a way to sell it. And although there are hundreds of options to choose from, it’s important to find a sales channel that’s a fit for your products, your brand, and for you. No matter which sales channel you…
It’s important for a business to retain customers. 50 – 70% of a business’s sales will come from repeat customers (source ). It pays to keep your existing customers happy and coming back for more. Not only is it more revenue for your business, but repeat customers also increase profits. It’s…
Selling on Etsy is worth it in 2024 because it’s one of the quickest, cheapest, and easiest ways to get your handmade products online and hooked up with a shopping cart function. It’s also a low-risk option when compared to building a website. You can set up a professional-looking online shop in a matter…
If your handmade items aren’t selling, it could be a variety of factors. Finding a fix can require a lot of trial and error. However, this article outlines the three most common reasons many business owners struggle to make sales. #1: No Unique Factor USP stands for unique selling position and…
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. When you run a small business, it’s easy for a to-do list to become overwhelming. Day to day, there are so many tasks to take…
These craft fair display tips are based on some of the most common mistakes vendors make. No matter how much time you have before your next craft show, there are small changes you can make that will have a big impact. If you’re getting ready for your first event, don’t stress yourself trying…