Does the announcement section in your Etsy shop really matter? Yes, it does. It’s some of the first text Etsy shoppers will read when they get to your online shop and helps shape your first impression on them. It comes before your listings, shop sections, about, and policies. So you don’t want…
Once you have your craft business up and running and have worked out your pricing, you may start looking at different sales channels to sell your product through and wondering what the difference is between selling handmade on consignment versus selling handmade wholesale. This article will explain the pros and cons of each and when…
Disclaimer: I’m not a lawyer by profession and nothing in this article should be construed as legal advice. Although I strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice or free from errors, and you should not rely solely on this information. Always consult a…
You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?” Up-selling is offering a bigger or better option to a shopper who’s already committed to buying (check out: HOW TO USE UP-SELLING TO SELL MORE HANDMADE). You can also use add-ons to increase the value of…
Most handmade businesses aren’t spending enough time on marketing. I understand why. Promotion can be one of the most frustrating aspects of running a business. It requires a lot of effort, and sometimes money, and it can be hard to track results. Generally, the marketing efforts you put in today won’t…
If you’re currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a new customer, and then the step before that,…
This article stems from one of my most popular articles CRAFT TRENDS FOR 2019 as well as HOT ITEMS TO SELL AT CRAFT SHOWS IN 2018. I research and write these articles at the beginning of a new year, which means by the end of the year, trends may have changed, so I thought I…
A lot of people feel like throwing in the towel when it comes to craft shows. If you don’t find the right ones, with the right organizers, bring the right product and create an amazing display, they can be anything but profitable. Although a handmade business can be successful selling only online and…
YOUR BUSINESS IS MISSING OUT ON SALES You’ve probably heard “You gotta start a newsletter!” from several bloggers and business owners. What I don’t understand is… WHY DON’T YOU HAVE ONE ALREADY?! Okay, I know why. You have a million and one tasks on your plate (to be completed during part-time hours) and adding a newsletter just…
When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had: No clear customer I was targeting. No clear style I was known for. No product…