When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had: No clear customer I was targeting. No clear style I was known for. No product…
Selling your products wholesale to retailers can be a great revenue stream…if you’ve priced your products properly. Selling wholesale often means bigger orders with less effort. Instead of having to sell 50 items to 50 different customers, you can sell 50 items to a retailer in one transaction. Of course, profit margins are…
Selling is not a strength of mine. But when I worked as a regional merchandiser for a major retailer, I participated in selling workshops because there were times I had to help customers and during busy shopping holidays, everyone had to sell, regardless of position or title. So I learned a sales technique or…
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill in the blank template you can use: Why a series? Well, product descriptions tend to be overlooked by many makers….
I put a LOT of time into my articles. Probably too much to be honest. I write and write then edit and edit. I read each article several times to be sure I’m using the correct there/their/they’re to avoid the grammar police. Whether you’re writing text for an article, a sales page or a page…
I’ve sold at dozens of craft shows and learned from my mistakes. But I thought I’d put this article together for people getting ready for their first craft show, not knowing what to expect. Your first craft show won’t be perfect, but neither will your hundredth. There’s always something new to learn or something to…
If you’re planning to host a craft show, this article is a must-read. It shares do’s and don’ts from vendors and all the little things they appreciate from a craft show host. I’ve written several articles covering the do’s and don’ts for craft show vendors and one of my amazing readers suggested I put together…
When it comes to selling handmade, you need multiple ways to get your name out there and sell your goods. Craft shows are one piece of that puzzle. They allow you to test your products, meet local customers and make a lot of sales in a short period or time. There are so many great…
Craft shows can be really intimidating for introverts; not only are you putting your work out there for people to critique, you have to put yourself out there, spending the entire day around crowds of people, chatting with strangers. I know from experience how intimidating it can be; do I say hi? They didn’t hear…
When I bring my husband to Farmers’ Markets or craft shows that will have food vendors, I know we better have full wallets. Just the other day we made a quick trip to our local Farmers’ Market for 2 things and 2 things only. Just as we were about to head out, a question came…